Thursday, November 20th, 2008
Don't be seduced by the flashing neon signs screaming *unlimited* at you.
This is one of those questions that will get a complicated technical formula from the web development engineers, but it’s really not that hard.
If you have to ask, then you don’t need very much.
If you are just starting out, you probably won’t have much traffic. Sorry, but it’s true. You can calculate the page files sizes and multiply by the page views you get a day or a month, but you won’t be able to do that without knowing how many people hit your site. If you have no history, then you can’t calculate, but it won’t be very much at all for a while.
Start out with the cheapest, least amount of space and bandwidth. Don’t be seduced by the flashing neon signs screaming “unlimited” at you. Don’t upgrade until you have to.
You will be surprised by just how little bandwidth you really need. If the average page is 100k, which is not unreasonable, then 100,000 pages a month is one gig. That’s over 3,000 page views a day. Do you have that many? If you have 10,000 views a day, then you’ll want 3 or 4 gig. I think “unlimited” bandwidth would probably cover that.
I really, really mean that you shouldn’t get more than you really need and you probably don’t need as much as you think you do. Really. Don’t do it.
Much more important is the reliability of the company. Do they answer emails quickly? Put in a support ticket and see how long it takes them to answer. Ask the sales people technical questions about redundancy and latency. See how long it takes to answer and does the answer make sense to you. Just tell them that you were told to ask about “redundancy and latency” and please explain what that means. If you are happy with the answer, then great. If you have no idea what this technical jargon they give you means or it takes them 3 days to answer you, then move along and find another web host company.
Posted in small business website, web host | No Comments »
Wednesday, November 19th, 2008
This is a server that is shared by multiple web sites.
1. Shared - This is a server that is shared by multiple web sites. You get to put your web sites on there, along with everyone else. You share the hard drive space and you share the bandwidth. You have privacy. Everyone can only see their own files. Upside - these are the cheapest out there, maybe $5 to $30 a month. Downside - if someone else uses a lot of bandwidth or has CPU intensive scripts, then your site might be affected. You usually have less bandwidth on a shared server.
This is your own personal piece of hardware that you drive down to the hosting company
2. Collocated - This is your own personal piece of hardware that you drive down to the hosting company and they put it on their rack and plug it into their bandwidth. Upside - you can do anything you want and have complete control over the entire machine. All you are really paying for is the bandwidth. Downside - all you are paying for is the bandwidth. You have to back it up. You have to fix any problems. You have to manage the whole thing your self. If a hard drive fails, you have to buy a new one and replace it your self. You own the machine.
You get the entire machine, usually with more access to it than with a shared server.
3. Unmanaged Dedicated - This is their machine that you are renting from them. They give you file space and bandwidth. You get the entire machine, usually with more access to it than with a shared server. Upside - you get huge bandwidth and all of the CPU. You can run a lot of traffic through one of these. They can handle probably 500,000 page views a day. You want one of these if you have a huge site with a lot of traffic. Downside - they are expensive. They might be $200-$500 a month. You want a Ferrari, you pay for a Ferrari.
The hosting company will all monitor the server for you and fix things if they go wrong.
4. Managed Dedicated - These are the as Unmanaged Dedicated servers, except the hosting company will all monitor the server for you and fix things if they go wrong. If you have a large commercial site that MUST be up all the time, then you want one of these babies. Upside - these can handle anything, all the time. Downside - you guessed it, much more expensive.
If your site has little traffic, you won’t need the power of a dedicated server. If you are not a geek, then you probably don’t need to collocate your own server. If you are not running a huge commercial site, you probably don’t need a dedicated server.
I use these guys and they give me enough bandwidth and customer service to make me happy. I don’t promote anyone else, just Powweb.
Posted in small business website, web host | No Comments »
Wednesday, November 19th, 2008
I’ve put up a link under my short bio over there on the right. Put up a new head shot while I was there. If you click on the button, it’ll pop up a window and you can ask me anything you want to know about small business web sites. I’ll answer it as soon as I can. I want to build some traffic to the site, so I thought I’d put that possibility out there for you.
If you have any questions about small business web sites, web hosts, HTML, design, development, management, Wordpress, or anything at all, go ahead and send me the question. We’ll see just how much I really do know. You can also leave a comment below, if you want to do it that way. Either way should work.
Thanks!
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Wednesday, November 19th, 2008
It's always best to plan out what you need to do before you do anything.
No matter what kind of web site you are creating, no matter what size or what content, it’s always best to plan out what you need to do before you do anything.
I always start with a planning document. It can be formal or informal. It just needs to have all of the information you need in a way that makes sense to you.
Start out with the technical, web hosting issues. What is the domain name? Where will it be hosted? Are there any other technical requirements like SQL or PHP? You may not know all of these right now, but be aware of them. They might cause problems later if you don’t plan for them now.
Once you have a handle on the technical issues, which will take way more time to explore, the next step is a site map. This might be called the site architecture or site plan. There are various names for it.
You need to have a list of every page on the site and a description of the content for every page. You also need to know the relationships of each page, which will be defined with the menus.
Most sites have a list of things that are exactly the same on each page, so we call this the template. These things would be the header and footer, the sidebars, and the logo. Whatever else you might have can be put into the template.
If your site has nothing common on each page, then you’re better off creating them individually. You still need to make the site map.
You can make this list as a text outline or as a graphic with little boxes and lines running between them. Use whatever tools you have that make sense to you.
Posted in development, free, small business website | No Comments »
Tuesday, November 18th, 2008
Find out what unlimited bandwidth really means by reading the fine print.
I don’t know how you can be sure about your web host without going out and trying them all, which I’m not going to do.
I’ve been through a few web hosts. Some have been good. Some have been bad. Price is usually not the issue that makes one “bad”. The problems that you’ll have with web hosts have to do with service, both technical and customer support.
I own a very popular web site, survivor.com. I would get huge spikes in my traffic on Thursday nights, when the show was on. One host saw the spike and extrapolated that out over a month and decided that I would be in violation of my bandwidth for the month, since every day was Thursday night, so they shut me down.
No warning. No email. I came home from work one day and checked my days stats. I had no traffic. Poof. Just like magic, it all went away.
I emailed them and got a notice that I was in violation. I begged and promised and they turned me back on again. I bought a second account and linked things back and forth to balance out the load. What a load it was.
So, look for reasonable terms of service. Find out what “unlimited bandwidth” really means by reading the fine print. Ask around and see if they have good customer service. Do they answer emails quickly? Getting along with them is key. You hope it’s like a good friendship and that you’re not dating a psycho who’s going to steal your car.
Oh, and my personal recommendation? That would be the web host that I use now, Powweb. There’s a button over there on the right that you can click and sign up with. If you use my button, I get a commission. I could have a lot of other affiliate links over there, but I only have the one. They are the only one I’d recommend. They advertise “unlimited bandwidth” and it’s not, but it’s probably more bandwidth than you’ll ever need. I like them.
Posted in small business website | No Comments »
Saturday, November 1st, 2008
Uploading the files using FTP or something else.
DO NOT DO ANY BUSINESS WITH NETWORK SOLUTIONS!.
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Saturday, November 1st, 2008
There are a ton of web hosting companies out there. You will probably not get the traffic that requires some huge, bullet proof servers and bandwidth. You’ll be fine with a shared server and a lot of bandwidth.
Small business web hosting has become so easy and common that it’s a commodity these days. You want to look for price first, but the determining factor now are reliability, customer service and ease of use.
Reliability
When I first started to publish a fan site at survivor.com, I was getting a huge amount of traffic. I bought space at PowWeb, who I use now, and was fairly happy with them for the most part. They advertised “unlimited bandwidth”, so we were cool with the huge traffic spike every Thursday night.
Customer Service
That is, until it all stopped. One day, they decided that I had too many connections within a specific time, so they just turned it off. I had no site. I was furious. Of course, I found this out after I got home from work and their office was closed. I was screwed.
When I did contact them, they pointed out some fine print in that “unlimited bandwidth” section of the terms and conditions. They could shut me off any old time they wanted to with no warning. I was still furious.
Ease of Use
I shopped around and decided it was time to get a dedicated server with a specified amount of bandwidth. I was making good enough money to pay for it and it seemed like it was time to take the plunge. I had a 30 day satisfaction guarantee. I signed the year long contract and had the server set up. I found that the interface was horrible. I couldn’t manage the domain names the way I wanted to set them up. I didn’t have access to the MySQL settings. There were all sorts of little nuisances that I didn’t have with the shared server.
I was shocked at how hard it was to manage this thing. I couldn’t do half the things that I could with the shared server. I canceled the contract and asked for my money back. It took them 60 days to get that back to me.
I’m sure that there are better dedicated servers out there, just like there are worse shared servers. The key is to get in and play around with whatever you buy. Make sure that you can do what to do with it and that it’s easy. They have gotten much better today, so you shouldn’t have any problems, but you might.
After that fiasco, I went back to PowWeb, since I had paid for a year of their service. It seems that as soon as I decided that, they changed their terms of service and were promoting the amount of bandwidth they include. They no longer can decide arbitrarily, but they have a specified amount of bandwidth you can use. They tell you how much you’ve used and when you might run out.
I feel much better about being told that I have a “Monthly limit: 15400.00 GB” than it being “Unlimited”. That makes me a little nervous. (I just checked and they are advertising “Unlimited” again. Hmmmm…) Since I went back to them, they’ve given me absolutely no trouble at all. They’ve been 100% reliable. I’ve been able to do everything I need to. I’ve recommended them to clients who are also happy with them.
I would recommend PowWeb 100%.
There are other good, cheap hosts out there. I have nothing against any of them. Check them out. Make sure you can do what you want and that they give you a money back guarantee.
DO NOT DO ANY BUSINESS WITH NETWORK SOLUTIONS!.
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Saturday, November 1st, 2008
DO NOT USE NETWORK SOLUTIONS FOR ANYTHING, EVER!
Registering a domain name is pretty cheap and easy. There are a couple pitfalls that could kill you if you’re not careful, but if you watch out for them, it’ll all be fine.
First, you should understand how the whole DNS thing works. You don’t need to, but it helps to know what you’re doing.
Manage Your Own Domain Name
You might have a technical guy handling all of this computery stuff for you, and that’s cool, but you need to make sure that you have the domain name registered in your name, on your account. You need to have control over the domain name registration as much as you need to have the key to the front door of your house. You need to have the userID and password to the account that manages the domain name.
I’ve heard of people having their developer manage it for them, then running into a conflict with the developer some how and the domain name gets held for ransom. You don’t need to do much with the domain name registration, but when you need to make that one critical change to move to a new web host or a new developer, then you need the keys to that kingdom.
If you set up the registration account, then make sure that your email is the one on file with them. When you share the password with the developer, so he can manage it for you, he’s able to change the password. The only way to protect yourself from that is if you can hit that “Forget your password” link and have the new password emailed to you. Make sure you own everything. Don’t let anyone else help you out with this one. Do it yourself.
Make Sure You Can Transfer It
The other area where you can be vulnerable is with the ability to transfer your domain name to another registrar. The reason that Network Solutions is so evil is that they make you actually call them and listen to a sales pitch before they will release your domain name for transfer. It should be a simple process of logging in, asking for the transfer, responding to some emails and being on your way. It should take 5 minutes to transfer.
My nightmare experience was with JumpDomain. They were great in the old days. They were the cheapest that I could find and the admin interface was powerful adn easy to use. I registered probably 100 domain names with them over the years that I was with them. I recommended them to friends also. (Sorry!)
The trick to transfers is that the registrar has to approve it. They have to send you a code for each domain name. This rule was put in place to prevent unauthorized transfers by bad guys. I appreciate that, but the system better work.
Then, one dark and stormy night, I had a problem with one of the domain names. I opened a help desk ticket on it, asking them to fix the error on their end. No answer. I opened another ticket. No answer. Waited and waited. Sent email. I looked up their WHOIS contact info and sent emails. No response. Over all, I waited a couple months for any kind of response. I did some research and decided to move them all to GoDaddy. I had about 40 names to move at that point.
I finally did some research and found that they were using Enom for their registration. I emailled, then called Enom and explained the situation. They finally emailed me the codes and I was able to transfer them to GoDaddy. Total time to transfer: 3 months.
I learned that prices change and you should always shop around instead of just renewing every year. I learned that the registrar can kill you if they want to, so pick wisely. Admin interfaces can improve, so get the easy to use interface. If you don’t like it, transfer to somewhere else.
GoDaddy seems to be the best and the cheapest, right now. That may change in the next month or two. Network Solutions is horrible. Never, ever, use them. Enom was helpful to me, but they have had some questionable stories told about them. Ask a friend. Ask on line. Ask in forums. Ask me.
Shop around and don’t get bit.
Posted in small business website | No Comments »
Saturday, November 1st, 2008
So you think you need a web site for your small business. You’re right. If you don’t have one by now, you’re behind the curve. If you have one that sucks, you need to make it better.
Don’t worry, we’ll walk you through the steps to get one up and running. The overview of the process contains the following steps:
1. Register a domain name.
2. Find a web hosting company.
3. Set up the domain name to point at the web host.
4. Design the web site.
5. Develop the web site.
6. Post them to the web host.
7. Maintain it.
There are a lot of companies out there promising to do it all for you for cheap, but be careful of who you give your money to and what you get stuck with. There are deals and there are dangers.
The first rule of web site development is DO NOT DO ANY BUSINESS WITH NETWORK SOLUTIONS!. They are evil. They will suck you into a black hole of fees and never let you go. They are the La Brea tar pits of the Internet.
Each of the steps above has it’s own page dedicated to it and they are many other resources out there on the web for information about each subject.
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Tuesday, October 28th, 2008
How to explain “URLs” so anybody can understand them - easyDNS Blog
One of our tech support guys just had a conversation with somebody who wanted “to register the URL http://example.com/something.html”, where example.com was already registered, the person couldn’t understand why he couldn’t have that URL with “something.html” after it.
We’ve heard variations of this one a lot. Like somebody who knows “xyz.zz” is taken “but can I register “www.xyz.zz?”, no, you can’t.
The easiest way to explain a URL such as this one: http://www.example.com/something.html
Is to think of it as HOW, then WHERE and finally WHAT:
| http:// |
« how? |
The method we are going to use to retrieve or “get to” the document described by the URL. Common ones are “http” (Hyper-Text Transfer Protocol), you may also see “ftp://” or “mailto:” |
| www.example.com |
« where? |
This is the hostname of the server, somewhere on the internet, which is holding the document we actually want |
| /something.html |
« what? |
Finally, after we know what server we are looking for and how we’re going to retrieve the document from it, we now specify exactly which document we want off of the remote server. |
Understand those three components and you basically have URLs down cold.
Your web browser (firefox, safari, IE, Opera) is all about “how”, what protocols to use to pull all these documents over the web to your desktop.
The web host is the “what” machine. It sits on a server and serves document after document to remote web browsers who send it requests.
Something has to bridge the browser to the web host/server and that’s the “where”, that’s where DNS and domains come in, and that’s primarily what we do here at easyDNS. We tell web browsers (and other client applications) the “where” aspect of retrieving and transmitting documents (the “whats”) across the internet. We do this via “DNS lookups” …about a quarter billion times a day.
Read the entire article at How to explain “URLs” so anybody can understand them - easyDNS Blog
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