Wednesday, January 28th, 2009
SEO should be free.
SEO stands for Search Engine Optimization. How much it costs will depend on how optimized you want it to be. Nothing in SEO costs any money, only time. You should learn what the techniques are and then you should do them your self.
SEO just wants to be free.
Don't pay for it.
A friend just told me recently “I have many people that do SEO for me already”. Really? He’s a friend, so I won’t tear him apart for that too much, but his site is found for the one thing that he’s interested in and it’s not found for his main products. I looked.
The first thing that you must do, MUST do, is to pick some keywords or phrases that you want to rank highly for. The best way to do this is to think about it from your users point of view. What problem are they trying to solve when they come to your site. Why should they be there? Wedding Flowers? Car Repair? Pizza? a TV Show? What are those words that they will type into Google to find you?
It’s good to get one main phrase that you was to own. That phrase will go everywhere on your site, so many times that’s annoying.
Now you need to pick 3-5 more phrases that you want to do well for. Maybe you won’t own these, but you still want traffic from them.
Remember, these phrases must be from the user’s point of view, not yours. You might think that you sell “water treatment systems”, but your users want to buy “water softeners”. You might think that you sell “hand made, one of a kind, jewelry”, but I’m looking for a “woman birthday gift”. You might think you sell “woman’s action wear”, but my wife’s looking for “woman sports clothes”.
Now that that has rolled around in your head for a while, you can write down the phrases that you want to rank well for and the one that you want to own.
Next, you can scatter those phrases around your site and ask for links from other sites. Make your title on every page contain that main phrase. Leave comments on other sites using those phrases. Do all of the other SEO stuff that you can find on the Internet and that I’ll talk about later.
SEO just wants to be free. Don’t pay for it.
Posted in SEO |
Monday, January 26th, 2009
Wordpress is free.
I saw an article recently listing 10 free web site building tools. Most of them take a while to figure out. They won’t all let you do what you want to do. None were expandable to your own site if you ever wanted to take the next step, from “free” to “owning your own”.
The biggest cost is time.
It made me think about what the real costs of a web platform are. The biggest cost is time. How long does it take you to learn how to work it and make it do what you want it to do? How much is it going to frustrate you and make you figure out how to do something simple?
In my experience with Wordpress, and I’m coming at this from a developer point of view, it’s much easier and intuitive to learn to use Wordpress than with any other platform out there. When I build a site for a client using Wordpress, it’s much easier to train them and get them up to speed on Wordpress than other systems that I’ve tried.
Let’s look at the cost it would take to put a wordpress site on your own server and run it for a year. Domain name is $10. Don’t pay more than that for a domain name. Hosting packages can be had for less than $80 a year. Call the whole thing $100 for a year of hosting your own site.
If you use a good host, they would have an auto install version of Wordpress. Click, click, bang. It’s set up. Play with a theme. Spend too much time looking on line for a theme. Download, install. Play with plug ins. Download, install. Write a few posts. Create a few pages. Change the layout a bit. Call it 8 hours total, from start to having your own blog on line, working, with your own theme and content. You have added the plug-ins that you wanted, the theme that you wanted, the layout, the content, the menu. All of it is exactly what you want.
The cost in time is really because you have TOO MANY options. If you can be satisfied with what comes out of the box, then a Wordpress site can be set up in 20 minutes.
Compare that to another free host. Set up is quick and easy. Pick a theme. There are 20. Write a post. Change the layout? No. Can’t do that. Put the menu on the other side? No. Can’t do that. You want to post video? No. Can’t do that either. Podcast? Special functionality? Nope. None of that.
You’ve spent the same 8 hours trying to do stuff and not being able to that you would have on Wordpress. It’s $100 cheaper and maybe that’s the difference for you. It doesn’t look quite like you want it to and it doesn’t have quite the right functionality. It’s harder to use and takes longer to post than Wordpress. If it takes 3 minutes longer and you make 20 posts, that’s an hour. How many posts in a year?
This reminds me of the difference between Windows and a Mac. The Mac costs a bit more to start, but lasts twice a long, lets you work twice as fast, and makes it easier to do anything you want. Which is a better deal? How much is your time worth? How much money do you have?
It’s all up to you, but if you have $100 to spend on a web site for a year, spend it and build a Wordpress site. You’ll thank me at the end of the year.
Posted in Wordpress |
Friday, January 23rd, 2009
Really? Is it really time for Twitter? They have clearly captured the platform and will be the way to the future of microblogging or whatever you want to call it, but I’m just not sure that the numbers are there yet. You need to have people to make it valuable. There are still too many pastors that don’t quite get why they need a web site.
It's Twitter Time for Your Church
Facebook has everyone and their brother on it now. I’ve met more people from my past in the last two months than I knew that I knew. It’s what’s happening now. Twitter is what will happen next year.
Do you use Twitter? Do you use it often? For what purpose? Do you follow more than you tweet? Please leave a comment.
Quoting from Church Marketing Sucks: It’s Twitter Time for Your Church
The Reasons Your Church Must TwitterAnthony Coppedge recently released a $5 e-book entitled The Reason Your Church Must Twitter.
It covers everything from what in the world a Twitter is to how your church can make maximum use of Twitter in various flavors–from simply having public conversations to using Twitter as a devotional tool.
Read the entire article at:
http://www.churchmarketingsucks.com/archives/2009/01/its_twitter_tim.html
Posted in church |
Wednesday, January 21st, 2009
I was walking a client through his Analytics stats yesterday, explaining what each page, each section meant. I asked him if he ever looked at these since we set them up. He looks at them as much as you do, which is never.
What traffic are you missing?
He didn’t connect the value of what these numbers and charts mean to how he can improve his site and make more money with it, as well as make it a better experience for his users.
As we drilled into the content part of it, I saw that no one, as in not one person, was looking through his portfolio pages. I realized that these pages have a smaller menu over to the side that people could easily miss.
Also, when I redesigned his site by bringing it into Wordpress (of course), the top, main menu now has a different look and action than the original small portfolio menu. I used to just put a glow around the highlighted menu item and now I was doing the whole colored div background, which is much more apparent.
Now we have a menu that looks and functions differently and no one who ever clicks on them. HHHmmmm. What to do?
Next step, I put in the same style menu as the top, so they highlight the same. That should improve the click on those. We’ll be watching his stats to see what happens.
Read your Analytics pages today. What traffic are you missing?
Posted in statistics |
Tuesday, January 20th, 2009
Wow. Things got busy and my Wordpress blog gets forgotten. I think I’m back. I’ll try to make up for lost time. The weather has been in the 80s for the last week or so, so I may have been a bit distracted.
Knocked Off The Horse
In the last week, I’ve also been busy with, and learned a lot from, clients and would be clients, about what people want, what they know, what they don’t know, and what they need. I’ll go into depth on some of these later, but I’m shocked, SHOCKED! I say, that there are actually people in the world who don’t have the same knowledge and beliefs and understanding that I do.
People don’t seem to understand that Wordpress is free and powerful. I am an old school, hand coder, who would rather do it all myself, so I can have total control, but I cranked out a complete web site, including a custom design, including an image gallery, and including all the fixin’s, in two hours. That’s two hours folks, to build a site that would have taken me two weeks in the old days.
Wordpress rocks. No way around it. Wordpress just freakin’ rocks.
It also seems that SEO is the buzz of the day. Either people want it or they don’t know yet that they want it. I’m finding that the common thread, with everyone that I talk to, is that they just don’t know much about how to effectively do SEO, even though it’s relatively easy.
A client told me this morning, after I gave them an outline of what to do, that it’s not hard to do, they just didn’t know what needed to be done. It’s like I gave them the map and now they are driving the car across the country.
I’ll be talking more about Wordpress SEO and SEO in general. It is really not difficult, once you get a few ideas figured out. I’m surprised that people charge so much for it, but it does give results and most people are not doing anything, so it’s easy to beat most other sites out there.
Posted in web site build |
Monday, January 12th, 2009
I ran into an old friend recently. The usual questions were asked about what’s happened in the 20 years since we’ve seen each other. Yes, I do web sites.
They said they were about to update their web site. Their spouse had created it and they wanted to add some features and update the look. I suggested that they use Wordpress. I sounded like the fan boy that I am.
They were pleasant, but said they already had hosting with GoDaddy and they would just use the web blog application that they provided as part of the hosting package. They had heard of Wordpress and that it was good, but they would use what they had.
I continued on about how cool Wordpress is. They were very nice, but had decided that they didn’t want to pay anything extra when they already had a blogging application included in their hosting package.
I checked it out on my own GoDaddy account. It sucked! It had a tenth of the functionality and the interface was horrible.
Did I mention that it's free?
I told them again that they should use Wordpress. I told them that it is free. You can install it anywhere. It’s got features, and blah blah blah, and IT’S FREE!
Oh. That’s quite different. It’s free you say? You don’t have to buy it?
No! It’s FREE. You can download it, install it, pick a theme, put in some plug ins and have a complete, professional web site FOR FREE.
They said they would check it out. They thanked me profusely. Told me that I had motivated them to get going on their web site.
I have no idea if they will do anything on it at all, but I guess I was shocked that not everyone has the same understanding and knowledge and beliefs that I do. Silly me.
People seem to think that to get cool software, you have to spend money. If you don’t spend money, then you can have cool software. People can’t wrap their heads around the whole “open source” thing.
If you happen to not be aware, Wordpress is free. There is no cost. You can download it and install it on any web server that’s running MySQL and Apache (which is almost every web server these days). You can control all aspects of it. You can build your own theme if you want. You can do anything with it.
Did I mention that it’s free?
Posted in Wordpress |
Sunday, January 11th, 2009
I’m offended by the “greasy hair” stereotype, but other than that, this article has some true things to say. I came from the web development world, where a budget of $30,000 was average. I worked at a company that developed a web site and sold it for $580 million bucks.
You don’t need that. From the article: ” Many people I know are fine with a simple and professional Web page.” That’s what I advocate, a simple, professional web site for FREE!.
Quoting from Small Business – We Don’t Need No Stinkin’ Web Sites By Gene Marks
Many people I know are fine with a simple and professional Web page.
A Vested Interest in the Debate
When was the last time I visited the site for the corner Exxon guy or the sub shop across from my office? To see the price of gas? To get nutrition info on ham on rye?
If you search the Web you’ll find lots of people writing about how small business owners must have a Web site. Dig a little further and guess what? Many of the people shouting how absolutely critical it is for a small business to have a Web site are — drum roll, please — in the business of helping small businesses create Web sites. Surprise! Despite what all the business experts — including the turtleneck-and-vest-wearing classes — may say, Web sites are not an absolute necessity.
Good business owners invest wisely and for the most return. They’re not in business to run a site just because it’s cool or hip. Many people I know are fine with a simple and professional Web page. Let the turtleneck-and-vest-wearing, greasy-haired geeks suck their fees from someone else.
Read the entire article at:
http://www.cio-today.com/story.xhtml?story_id=013001HJPXZ6&page=3&full_skip=1
Posted in marketing |
Saturday, January 10th, 2009
This is an amazing plug in. I wish I had known about it a couple years ago. It would have saved me a bunch of time and effort. Check it out.
Quoting from Wordpress Sermons Plugin :: 4:14 evangelical christian theology blog
The Sermon Browser Wordpress Plugin allows churches to simply upload sermons to their Wordpress website, where they can be searched, listened to, and downloaded. It is easy to use with comprehensive help and tutorials. Features include:
1. Sermons can be searched by topic, preacher, bible passage or date.
2. Full podcasting capabilities, including custom podcasts for individual users.
3. Sermons uploaded in mp3 format can be played directly on your website using the 1PixelOut Audio Player.
4. An optional sidebar widget displays sermons on all of your posts or pages.
5. Embed videos from sites such as YouTube or Google Video.
6. Other file types can also be uploaded, including PDF, Powerpoint, Word, text and RTF. Multiple files can be attached to single sermons.
7. The full Bible text of the passage being preached on can be included on each sermon page (seven different versions, including ESV).
8. Files can be uploaded to your own site through the browser or via FTP. Alternatively you can use other free audio hosting sites such as Odeo.
9. Powerful templating function allows complete customisation to complement the look of your site.
10. Simple statistics show how often each sermon has been listened to.
11. Compatible with Wordpress MU.
12. Extensive help and tutorial screencasts.
Read the entire article at:
http://www.4-14.org.uk/wordpress-plugins/sermon-browser
Posted in church |
Tuesday, January 6th, 2009
Half of all churches in America today do NOT have a web site. Half! What excuse is there for that? This article below is quoting a Duke University survey to make the point that the church has caught up with the times, that only a fifth of them had a web site in 1998. But the glass is not half full here. It’s half empty.
If you are involved with a church that does not have a web site, I can show you how to get one for free, using Wordpress.com. All it takes is a little initiative on your part and you can have a web site. You don’t need a $300 site. You don’t need a $500 site. You can have a free web site for your church. Go to www.worpdress.com and follow the instructions.
Do it now. For the children.
Quoting from The Church In 2009 – KYPost.com
Close to half of the churches offer Web pages.
Read the entire article at:
http://www.kypost.com/content/middleblue3/story/The-Church-In-2009/o3oMerab5E2upfPeBvDqdg.cspx
Posted in church |
Tuesday, January 6th, 2009
This is a great list of things that you should have on your church web site.
Quoting from 5 Features That a Church Website Shouldn’t Be Without | Web Site Design Blog
A good church website needs to be informative, visually appealing and have a bit of interaction with the visitor. After all shouldn’t your church’s website inspire people to visit your church physically? It can be easy to forget that people not in your local community may be searching for a church to attend a worship service. What features do you look for when you are looking at a church website?
How do you get there? Sure an address is great, but a map or written directions would be better.
Driving Directions
How do you get there? Sure an address is great, but a map or written directions would be better. Make it as easy as possible for the website visitor to locate your church.
Service Times
When do you worship? Often more times than not the service times are not listed on most church websites. Be sure to place your worship times prominently on the homepage of the site.
Sunday School
Let’s say that your visitors have children. What do you suppose they would like to know about your church? Make it well known that you offer a Sunday school service to avoid any confusion with new guests to your church.
Events Calendar
What if a member of your congregation misses a Sunday, but would like to know about the youth soccer game in the park? By having an up-to-date events calendar you can let your church members know what is going on.
Pictures
Sure stock photography is great in some cases, but what about those great pictures from your church’s mission trip? Be sure to include real pictures of your church and congregation. This will give your site a more realistic and personal touch.
Read the entire article at:
http://blog.collinsinternet.com/27/5-features-that-a-church-website-shouldnt-be-without/
Posted in church |
Tuesday, December 30th, 2008
Douglas at Hostgator actually looks for people talking about his company. This is the kind of proactive research that you should be doing for your company. You need to search Google and Technorati to see what people are saying about you on a regular basis.
Look at his response. Leads with a compliment, addresses the concern, and follows with a positive statement. Also notice that he gets a link to his site in the comment he left (good for SEO). If it was just comments spam, I wouldn’t have approved it. Since it was a meaningful comment, it’s approved and he got the link.
I wish I could comment as well as Douglas! The dude is a professional. I’m happy to give him the extra links.
I’ve been promoting PowWeb, since they are who I’m happy with, but perhaps it’s time to stroll on down to Hostgator and check them out.
Quoting from How To Use The “Suckage Ratio” | Web Design and Developement for Small Business
I wish I could comment as well as Douglas!
By Douglas – HostGator.com on Dec 29, 2008 | Reply | Edit
I’m glad to see that you utilize a ratio (most posts like these just use the flat out number of results), but am disappointed to see that HostGator had the highest “suckage ratio.”
With that in mind, though, our customer service is still amongst the best in the industry and is continually improving. We also invest a lot of time and resources into reaching out to customers that have any trouble (we have an extremely strong presence on the Twitter and regularly reach out to bloggers). And the CEO of the company is also personally available to customers who ask (this is not a gimmick and actually does happen).
Hopefully our reaching out will help demonstrate our commitment to customer service excellence. If you have any questions or concerns, don’t hesitate to send me an email.
Read the entire article at:
http://www.walton.com/2008/12/22/how-to-use-the-suckage-ratio-to-pick-companies-and-products.html#comments
Posted in web host |
Wednesday, December 24th, 2008
This is quite an indictment against the church’s use to technology, or the lack there of. This is how the secular world views the church, as “a primitive, backwards relic from a superstitious, theocratic Dark Age”. While this article is specifically about the Catholic church, the view applies to most all Christian churches.
I think that phrase could also be used for any business that doesn’t have a web page. In 2008, there is not reason that any business doesn’t have a web site, none at all.
It’s not that hard folks. It’s really not. I sell a book, Web Site Starter Kit, that will tell you how to get a web site for free, (yes, free!) and it won’t suck, I promise. You need to drag your small business or church out of the Dark Ages and into the 21st century. All the kids are doing it these days.
The Teapot Atheist: Isn’t that cute! The Church figured out the intertubes!
Church is a primitive, backwards relic from a superstitious, theocratic Dark Age.
The whole story is quite a commentary on what people really think about the Church. Why would it be news for them to use the internet if it didn’t defy our understanding of the fact that the Church is a primitive, backwards relic from a superstitious, theocratic Dark Age?
Read the entire article at The Teapot Atheist: Isn’t that cute! The Church figured out the intertubes!
Posted in church |
Tuesday, December 9th, 2008
SiteProNews: Webmaster News & Resources » Blog Archive » How to Convert More Website Traffic into More Customers & Sales by Inviting Prospects to Take Action
Here Are 3 Easy “Calls to Action” to Convert More Website Traffic into Sales on the About Us, Media and Contact Us Pages
1. On the “About Us” page, after your bio, add a powerful client testimonial praising your expertise and your measurable and specific impact on the client’s bottom line. Then add the line “Ready for these kinds of results in your organization? Click here to get started now!” (This links to the contact page).
This call to action, in fact, can be used for any page that does not have an obvious next step.
2. Your “Media” page should not just be a collage of logos. It should contain short videos of your TV appearances, audio clips of your radio interviews or featured-expert interviews on teleseminars. It should also include links to the articles where you were quoted or links to your articles that got published on the top websites. Let the world see what a sought-after, in-demand expert you really are.
With that being said, a simple, but effective call to action would be, “Sarah B. Marketer looks forward to being the featured expert on your next program. To schedule her appearance right now click here.” (This links to the Contact page.)
3. The Contact page, by definition, is a call to action. It needs to take your visitor by the hand and lead them through the next step.
It should not just be a page that displays your mailing address, phone number, and main corporate e-mail. Rather, it should lead with a paragraph that congratulates the reader for their decision to take action. Then, it should explain the process for getting in touch with you. It should also describe what someone should expect once they contact you.
Next, guide them through a simple web form that asks specific questions. This way you can do your homework and present prospects with a specific response and action plan. Make sure to keep this form as brief as possible, and only ask questions that directly inform how you and your visitor would do business together in the near future.
Having a web form, rather than just a link to your e-mail address, guides your visitor to take a specific action. This raises their level of commitment to you and increases your chances that they will buy from you.
Bottom line: Make sure that every page on your website provides a roadmap for your visitor with a specific call to action. This is the only way your prospects will reach the destination that you prepared for them. And, it’s the only way you will increase your website sales conversions.
Read the entire article at SiteProNews: Webmaster News & Resources » Blog Archive » How to Convert More Website Traffic into More Customers & Sales by Inviting Prospects to Take Action
Posted in marketing |
Tuesday, December 9th, 2008
My wife went through the draft with her pen and marked it all up. Anything that she didn’t understand is being rewritten. Some of my organization wasn’t clear, so I’m making that a little clearer. We want to make Web Site Starter Kit the best it can be, which means clear, concise communication.
They haven’t quite released Wordpress 2.7 yet, so I’m still rocking the RC1 version of it. They say they will release the final version tomorrow. A few more screenshots today and it should be good to go.
Web Site Starter Kit should be released by the end of the week.
Posted in web site build |
Sunday, December 7th, 2008
Argh! Of course, after I’ve written the directions on how to use Wordpress, they come out with a new version, version 2.7, and changed the entire interface, so I have to rewrite the “how to” sections, with new screenshots, so they actually match what it really is like now.
More work for me. Better book for you. The book should be available to buy in the next few days also. I still need to run it through some reviews to make sure it’ll be as good as I think it should be.
The new admin interface is much better and easier to use. I like it a lot and I’m glad it happened now and not after I started to sell Web Site Starter Kit. I’d hate to have angry customers.
If you sign up for a free account at Wordpress.com today, you’ll get to use the latest version. If you download it to use on your own “cheap” web host, then you’ll get the old version. Version 2.7 for download should be updated in the next few days.
Posted in web site build |
Saturday, December 6th, 2008
Web Site Starter Kit First Draft is done!
I need to go back through it all and review it, but the basic idea of using Wordpress.com to set up a free web site is a good one. I have all kinds of tips and tricks to make that the best possible web site you can get, including SEO and promotion of the site.
As an example, I created a free site aimed at 3 keywords. Within 3 weeks of creating it, it was number 3 in the search results for those keywords in Google. That shocked even me. This SEO stuff really works.
Of course, now that I’ve written it all out, Wordpress is releasing a new version and the admin interface is very different. It’s in production on wordpress.com, but the downloadable version is not available yet. It should be any day now.
When it is available, I’ll go do screenshots and the book will be ready to sell. It will be aimed at small businesses, really small ones, and in addition to background on general good web site ideas, it will have a “free” and a “cheap” method for creating web sites.
It should be all done and ready to go by next week.
Posted in web site build |
Tuesday, December 2nd, 2008
Stores seeking sales on Web :: PostStar.com
Locally, Paul O’Donnell, owner of Celtic Treasures in Saratoga Springs, saw an influx of orders Monday thanks to a free shipping offer.
“UPS came in with a big hand truck to carry it all out,” he said.
Online since 1996, Celtic Treasures has established an online presence and customer database that would make many small businesses drool. O’Donnell’s store appears on the first page of a Google search for “Irish gifts,” which he called “priceless” and chalked up to longevity.
Celtic Treasures in Saratoga Springs
While the Cyber Monday phenomenon is largely absent from Main Street, online stores are becoming a popular way for local merchants to reach out to their existing customer base, and sometimes beyond.
In Glens Falls, SensibiliTeas owner Donnalynn Milford said a Web site has allowed her to send teas, herbs and spices all over the world. And when gas prices exceeded $4 per gallon, she noticed that customers from Chestertown and North Creek were ordering online, too.
“It was cheaper for me to send it to them, than (for them) to drive down and get it,” Milford said.
For most small businesses, a functional Web site is as good as a second storefront, said Todd Shimkus, president and CEO of the Adirondack Regional Chambers of Commerce.
“The primary benefit for a local small business, irregardless of where you are, is it gives you a chance to compete with those larger operations who are trying to draw business away,” Shimkus said.
Merchants with a unique, specialized product often have an easier time attracting an online audience.
Read the entire article at Stores seeking sales on Web :: PostStar.com
Posted in marketing |
Monday, December 1st, 2008
Here is the web guy at the NYT saying that their main costs for their web site is the manpower to build it. The software is cheap. The hardware is cheap. That’s basically the approach I take in the Website Starter Kit. Use Wordpress, which is free, and buy space on a cheap web host. Use their hardware for less than $10 a month.
The main cost to build a web site is the manpower to build it.
You be the labor. You do it yourself and save a ton of money. Using these tools, it won’t be that hard to do.
In my experience, even the building of the site is easy. The real time suck is politics. The meetings between marketing and well, marketing, seemed to drag out every decision. They needed to be sure everything was just right before we could move ahead. When you can tell a developer to “do it this way”, they can knock it out quickly. When you ask a marketing person which way they want it, have a seat and wait.
Don’t fall into this same trap. Just get the site up and out the door. When you build custom stuff, it will take a bit to make changes, but using Wordpress, it’s easy. Make all of the changes you want.
Make a decision. Make it happen. Bam. You’re done.
Old Media Interview: Aron Pilhofer, interactive guru, editor at The New York Times | Old Media, New Tricks
Everything we use is free and open-source… The cost here isn’t software, or even hardware, which is relatively cheap these days… The price most … organizations (and it’s not just small ones) seem reluctant to pay is for people…
Read the entire article at Old Media Interview: Aron Pilhofer, interactive guru, editor at The New York Times | Old Media, New Tricks
Posted in web site build |
Sunday, November 30th, 2008
Now we begin to actually do something. Maybe you should go to the bathroom now to think about what we’ve talked about. This next part might be too exciting and I don’t want to be responsible for any accidents.
Go to the web page at http://www.wordpress.com. If you go to the “.org” one, that’s where you get the stuff to do it all yourself. You’re too cheap for that, so make sure you go to the “.com” site. They’re the “host it for me for free” site.
See where it says “Express Yourself. Start a Blog”? We’re going to trick them and not start a blog, although they are all the rage. We just want an easy to use, free web site. Now, see that big button that says “Sign Up Now? That’s what you click next.
Posted in web site build |
Monday, November 24th, 2008
Local search is getting huge. These are places that you can get listed to help establish you local listing on-line presence.
Each of these listings will bring you traffic.
Each of these listings will bring you traffic, since no one uses the phone book any more. Each should be pretty self explanatory. Some offer paid features as well as free listings.
- www.dmoz.org
- local.botw.org
- advertise.local.com/
- listings.yellowpages.com/
- selfenroll.citysearch.com/
- www.google.com/local/add
- www.localeze.com/manage/
- list.infousa.com/dbupdate.htm
- www.dexsearchmarketing.com/
- botw.org/top/Regional/United_States/
- searchmarketing.yahoo.com/local/business.php
- my.superpages.com/spweb/products/business-listing
- Friends, Family, Partnerships with websites. Ask if they would be willing to swap links with your website to help promote both of your businesses.
Posted in marketing |
