How Much Does WordPress Really Cost?

Monday, January 26th, 2009

WordPress is free.

I saw an article recently listing 10 free web site building tools. Most of them take a while to figure out. They won’t all let you do what you want to do. None were expandable to your own site if you ever wanted to take the next step, from “free” to “owning your own”.

The biggest cost is time.

The biggest cost is time.

It made me think about what the real costs of a web platform are. The biggest cost is time. How long does it take you to learn how to work it and make it do what you want it to do? How much is it going to frustrate you and make you figure out how to do something simple?

In my experience with WordPress, and I’m coming at this from a developer point of view, it’s much easier and intuitive to learn to use WordPress than with any other platform out there. When I build a site for a client using WordPress, it’s much easier to train them and get them up to speed on WordPress than other systems that I’ve tried.

Let’s look at the cost it would take to put a wordpress site on your own server and run it for a year. Domain name is $10. Don’t pay more than that for a domain name. Hosting packages can be had for less than $80 a year. Call the whole thing $100 for a year of hosting your own site.

If you use a good host, they would have an auto install version of WordPress. Click, click, bang. It’s set up. Play with a theme. Spend too much time looking on line for a theme. Download, install. Play with plug ins. Download, install. Write a few posts. Create a few pages. Change the layout a bit. Call it 8 hours total, from start to having your own blog on line, working, with your own theme and content. You have added the plug-ins that you wanted, the theme that you wanted, the layout, the content, the menu. All of it is exactly what you want.

The cost in time is really because you have TOO MANY options. If you can be satisfied with what comes out of the box, then a WordPress site can be set up in 20 minutes.

Compare that to another free host. Set up is quick and easy. Pick a theme. There are 20. Write a post. Change the layout? No. Can’t do that. Put the menu on the other side? No. Can’t do that. You want to post video? No. Can’t do that either. Podcast? Special functionality? Nope. None of that.

You’ve spent the same 8 hours trying to do stuff and not being able to that you would have on WordPress. It’s $100 cheaper and maybe that’s the difference for you. It doesn’t look quite like you want it to and it doesn’t have quite the right functionality. It’s harder to use and takes longer to post than WordPress. If it takes 3 minutes longer and you make 20 posts, that’s an hour. How many posts in a year?

This reminds me of the difference between Windows and a Mac. The Mac costs a bit more to start, but lasts twice a long, lets you work twice as fast, and makes it easier to do anything you want. Which is a better deal? How much is your time worth? How much money do you have?

It’s all up to you, but if you have $100 to spend on a web site for a year, spend it and build a WordPress site. You’ll thank me at the end of the year.



Art and Money

Saturday, January 24th, 2009

I visited “The New and Native Beauty: The Art and Craft of Greene and Greene” at the Huntington Library today. It was a rainy day, but the exhibit closes in 2 days, so this was our last chance. The rain kept the riff raff out, so it was not crowded and it was a pleasant experience.

Greene and Greene

Greene and Greene

I love the houses designed by Greene and Greene. They are two brothers who built amazing houses between 1900 and 1920 or so. They are the epitome of the California Arts and Crafts movement and are most famous for the Gamble house in Pasadena.

The thing that struck me about what I saw today was how their ideas and ideals were forced upon their clients. They had the audacity to believe that they were artists and that their clients should appreciate that. Is the customer always right? Uummm…yeah, kind of.

When they were building the Pratt house in Ojai, the owner complained about missed schedules and cost overruns. Anyone who’s built a web site knows how that works. Their response was that even though they appreciated the frustration of the owner, what he was getting was not just house, but a work of art, which takes time and effort to complete properly and would be well worth it in the end. I’ve seen the house and it’s magnificent. I’m not sure Mr Pratt was satisfied.

During the depression, they still made magnificent houses, but not as many. They still charged the same high prices. They were creating art and it could not be achieved with shortcuts.

The balance between the business and the creative process was a delicate one. In their case, the business suffered in service to the art, finally being dissolved in 1922. What they achieved has stood the test of critics and time and is as amazing today as it was then. They created a whole new way of building houses, with a new attitude behind how life should be lived in these houses.

Is it worth it to sacrifice business for art? I don’t know. I need to pay the mortgage and eat, but beyond that, maybe art is the greater calling. Were they self indulgent, self centered, and egomaniacal? Maybe. So is Steve Jobs and I love my iPhone. He’s a billionaire.

As much as our users need to be considered in our web design, we, as the developers, the creators of the web site, need to instill our passion, our vision, our knowledge of how things SHOULD be into every web site. As much as I love SEO and WordPress and AdSense and marketing, our one true goal, our pure artistic vision, needs to be embodied in our web sites. Maybe there’s art in SEO. Maybe marketing is an art too.

Gamble House, Pasadena, CA

Gamble House, Pasadena, CA

I think that as we lose the need for money, as we let that go and accept being poor, in the pursuit of artistic vision, in the pursuit of our passion, of what we love and know is the best, I think that then, and only then, does the money seem to come back in response. As we push it away and turn towards the artistic ideal, somehow, the money seems to be attracted back to that ideal. Maybe that’s a little too idealistic, too simplistic, I mean there’s always the lottery, but it does seem to be a tendency in life.

Don’t let the pursuit of money ruin your passion. Don’t let worry cloud your vision. Be who you are and the money will follow.

In 1943, in retirement, Charles Sumner Greene said “I did not always give them what they wanted, but always what they liked.



Knocked Off The Horse

Tuesday, January 20th, 2009

Wow. Things got busy and my WordPress blog gets forgotten. I think I’m back. I’ll try to make up for lost time. The weather has been in the 80s for the last week or so, so I may have been a bit distracted.

Knocked Off The Horse

Knocked Off The Horse

In the last week, I’ve also been busy with, and learned a lot from, clients and would be clients, about what people want, what they know, what they don’t know, and what they need. I’ll go into depth on some of these later, but I’m shocked, SHOCKED! I say, that there are actually people in the world who don’t have the same knowledge and beliefs and understanding that I do.

People don’t seem to understand that WordPress is free and powerful. I am an old school, hand coder, who would rather do it all myself, so I can have total control, but I cranked out a complete web site, including a custom design, including an image gallery, and including all the fixin’s, in two hours. That’s two hours folks, to build a site that would have taken me two weeks in the old days.

WordPress rocks. No way around it. WordPress just freakin’ rocks.

It also seems that SEO is the buzz of the day. Either people want it or they don’t know yet that they want it. I’m finding that the common thread, with everyone that I talk to, is that they just don’t know much about how to effectively do SEO, even though it’s relatively easy.

A client told me this morning, after I gave them an outline of what to do, that it’s not hard to do, they just didn’t know what needed to be done. It’s like I gave them the map and now they are driving the car across the country.

I’ll be talking more about WordPress SEO and SEO in general. It is really not difficult, once you get a few ideas figured out. I’m surprised that people charge so much for it, but it does give results and most people are not doing anything, so it’s easy to beat most other sites out there.



WordPress Sermons Plugin

Saturday, January 10th, 2009

This is an amazing plug in. I wish I had known about it a couple years ago. It would have saved me a bunch of time and effort. Check it out.

Quoting from WordPress Sermons Plugin :: 4:14 evangelical christian theology blog

The Sermon Browser WordPress Plugin allows churches to simply upload sermons to their WordPress website, where they can be searched, listened to, and downloaded. It is easy to use with comprehensive help and tutorials. Features include:

1. Sermons can be searched by topic, preacher, bible passage or date.
2. Full podcasting capabilities, including custom podcasts for individual users.
3. Sermons uploaded in mp3 format can be played directly on your website using the 1PixelOut Audio Player.
4. An optional sidebar widget displays sermons on all of your posts or pages.
5. Embed videos from sites such as YouTube or Google Video.
6. Other file types can also be uploaded, including PDF, Powerpoint, Word, text and RTF. Multiple files can be attached to single sermons.
7. The full Bible text of the passage being preached on can be included on each sermon page (seven different versions, including ESV).
8. Files can be uploaded to your own site through the browser or via FTP. Alternatively you can use other free audio hosting sites such as Odeo.
9. Powerful templating function allows complete customisation to complement the look of your site.
10. Simple statistics show how often each sermon has been listened to.
11. Compatible with WordPress MU.
12. Extensive help and tutorial screencasts.

Read the entire article at:
http://www.4-14.org.uk/wordpress-plugins/sermon-browser



5 Features That a Church Website Shouldn’t Be Without | Web Site Design Blog

Tuesday, January 6th, 2009

This is a great list of things that you should have on your church web site.

Quoting from 5 Features That a Church Website Shouldn’t Be Without | Web Site Design Blog

A good church website needs to be informative, visually appealing and have a bit of interaction with the visitor. After all shouldn’t your church’s website inspire people to visit your church physically? It can be easy to forget that people not in your local community may be searching for a church to attend a worship service. What features do you look for when you are looking at a church website?

How do you get there? Sure an address is great, but a map or written directions would be better.

How do you get there? Sure an address is great, but a map or written directions would be better.


Driving Directions

How do you get there? Sure an address is great, but a map or written directions would be better. Make it as easy as possible for the website visitor to locate your church.

Service Times

When do you worship? Often more times than not the service times are not listed on most church websites. Be sure to place your worship times prominently on the homepage of the site.

Sunday School

Let’s say that your visitors have children. What do you suppose they would like to know about your church? Make it well known that you offer a Sunday school service to avoid any confusion with new guests to your church.

Events Calendar

What if a member of your congregation misses a Sunday, but would like to know about the youth soccer game in the park? By having an up-to-date events calendar you can let your church members know what is going on.

Pictures

Sure stock photography is great in some cases, but what about those great pictures from your church’s mission trip? Be sure to include real pictures of your church and congregation. This will give your site a more realistic and personal touch.

Read the entire article at:
http://blog.collinsinternet.com/27/5-features-that-a-church-website-shouldnt-be-without/



When Should I Use A Splash Page?

Friday, January 2nd, 2009

If you ever have a link that says “Skip Intro”, then you need to remove the page that contains that link. There’s no question or debate about this. The ONLY time I would ever do that is if you are promoting a video game or a movie. The only time ever.

Have you ever heard anyone tell you about a really cool splash page?

Have you ever heard anyone tell you about a really cool splash page?

What good does it do if your website has the most beautiful web pages ever designed, but it doesn’t convince people to engage with your organization?

They don’t happen as much as they used to, but there are still websites out there that are more of an art project than effective promotion tool.

I’ve seen some splash pages that were a just monument to the web designers Flash and CSS skills. Designers love this stuff, but it’s the users that you need to worry about. Have you ever heard anyone tell you about a really cool splash page that they saw?

Regardless of your designer’s technical prowess or if the pressure is coming from some management above you, resist the temptation to use a splash page.

Just say no.



Wikipedia Says Network Solutions Sucks

Sunday, December 28th, 2008

I really appreciate comments. I really do. I love the interaction with people who use this site. Most of all, I love being right and crushing the opposition.

Network Solutions is waiting for you to search for a domain name on their site.

Network Solutions is waiting for you to search for an available domain name using their site.

I wrote a post titled Network Solutions Sucks. I must admit that I have strong feelings about Network Solutions or NetSol, as it’s also called. I am deeply biased with a loathing that permeates my entire being.

With that as background, I got a comment or two from Jack Carlson, who, again, I really appreciate for commenting. He defended NetSol and I had to question if I was right about their practices or not. I know what happened to me and a client of mine. Maybe they saw the error of their ways and changed their practices. I needed to reevaluate.

I checked Wikipedia (and since it’s on the Internet, it must be right of course,) and they also had references that all seem to check out. I think this section below is probably true. It matches my experiences and my client’s. Please click through and read the whole thing.

What do you think? Have you ever had a good or a bad experience with NetSol? Please leave a comment and we’ll all battle it out in the never ending search for the truth.

Network Solutions – Wikipedia, the free encyclopedia

Controversy over domain name front running

There is evidence that there are parties subscribing to this information which are buying some of these domains within milliseconds of them being de-registered.

There is evidence that there are parties subscribing to this information which are buying some of these domains within milliseconds of them being de-registered.

Network Solutions Inc offer a search engine which permits users to find out if a domain name is available for purchase.[18] Unregistered domain names entered into this search engine are then speculatively reserved by Network Solutions. [18] It should be noted this “reservation” can be removed by anyone immediately by contacting Network Solutions customer service hotline, or it will automatically unreserve within 4 days, allowing the domain to be freely registered anywhere. Also, visitors searching for domain names on their website allow the reservation when they click “OK” on the Reservation Confirmation dialog box. Clicking cancel will prevent the domain name from being reserved.

On January 8, 2008 Domain Name Wire published a story alleging that Network Solutions practices domain name front running.[18] “If you try to register a domain at Network Solutions, but decide not to register it, you won’t be able to register it anywhere else,” the article says.[18] “Network Solutions registers the domain in its company name with the words ‘This Domain is available at NetworkSolutions.com’.”[18] Circle ID reported on January 8, 2008 that Jonathon Nevett, Vice President of Policy at Network Solutions and one of the seven members of the ICANN community who was consulted by the ICANN committee looking at domain tasting abuse,[19] had offered a response to the news story stating Network Solution’s policy.[20] The policy was “a security measure to protect our customers,” said Nevett.[20] “When a customer searches for an available domain name at our website, but decides not to purchase the name immediately after conducting the search,” Nevett added, “after the search ends, we will put the domain name on reserve.”[20] Nevett said that if the domain was “not purchased within 4 days, it will be released back to the registry and will be generally available for registration.”[18]



Web Sites For Churches

Tuesday, December 23rd, 2008

I have some experience with building and maintaining web sites for churches. Most of my professional life has been building them for large corporations, which is cool. It paid the bills. My heart is for church web sites though.

It just hurts to see what some of them look like out there. I am going to change the direction and focus of this site a little bit to point it more towards churches. Most of the advice and knowledge about small business web sites will apply to churches as well.

I’ll write a new version of the Web Site Starter Kit, this one will be for churches. You’ll learn how to build a site for FREE! Yes, this means that there will be no excuse at all, for not having a web site.

I am going to change the direction and focus more on churches.

I am going to change the direction and focus more on churches.

My first church web site was in 1996. I had discovered the wonders of this new toy called The Web, so I registered the domain name for the church I was attending at the time. I had a web hosting business (I still do), so I built a simple site that had the basics; service times, a map, statement of faith, bios of the staff, etc.

I told the worship leader about it and he was excited. He “got it” back then.

I had a meeting to tell the church business manager about it. He told me to take it down immediately. The Internet was for child porn and software pirates, not churches. He was angry that I had even registered the domain name. Wooah… Dude. Slow down.

I left the meeting disheartened. Of course, being the obedient, submissive soul that I am, I left the site up and did what I knew was the best thing for the church anyway. Idiot.

There were more meetings and the business manager backed down. He began to see the benefit of the site. People were actually excited about it and word got back to him that it was “a good thing”.

The next step, after the “fear and loathing” step, was obviously the “control” step. They wanted to dictate to me exactly what should be on the site. They wanted everything approved before it went on the site. Again, I submitted by doing the best thing for the church. He never went to the site, so he never knew any better.

We finally got some people in the main office trained to keep it updated. It began to really become a useful tool in the life of the church. They started to look for a higher end publishing platform and spend money on it. About this time, there was another political shift in the church, unrelated to the web site, and my lovely wife and I chose to leave and help start a new church.

The original site fell into the hands of the, well, we’ll call them ill-equipped to design and maintain a web site. They didn’t spend any money after all and the site follows all of the “10 Common Mistakes for Church Web Sites”. It’s horrible, last time I looked.

Based on that wonderful experience, and the others that followed, I’ll be giving my advice on how to create and maintain a web site for a church. I’ll try to not go on religious rants, whether they involve Calvinism or Microsoft.



How Much Web Server Space and Bandwidth Do I Need?

Thursday, November 20th, 2008

This is one of those questions that will get a complicated technical formula from the web development engineers, but it’s really not that hard.

If you have to ask, then you don’t need very much.

Don't be seduced by the flashing neon signs screaming *unlimited* at you.

Don't be seduced by the flashing neon signs screaming *unlimited* at you.

If you are just starting out, you probably won’t have much traffic. Sorry, but it’s true. You can calculate the page files sizes and multiply by the page views you get a day or a month, but you won’t be able to do that without knowing how many people hit your site. If you have no history, then you can’t calculate, but it won’t be very much at all for a while.

Start out with the cheapest, least amount of space and bandwidth. Don’t be seduced by the flashing neon signs screaming “unlimited” at you. Don’t upgrade until you have to.

You will be surprised by just how little bandwidth you really need. If the average page is 100k, which is not unreasonable, then 100,000 pages a month is one gig. That’s over 3,000 page views a day. Do you have that many? If you have 10,000 views a day, then you’ll want 3 or 4 gig. I think “unlimited” bandwidth would probably cover that.

I really, really mean that you shouldn’t get more than you really need and you probably don’t need as much as you think you do. Really. Don’t do it.

Much more important is the reliability of the company. Do they answer emails quickly? Put in a support ticket and see how long it takes them to answer. Ask the sales people technical questions about redundancy and latency. See how long it takes to answer and does the answer make sense to you. Just tell them that you were told to ask about “redundancy and latency” and please explain what that means. If you are happy with the answer, then great. If you have no idea what this technical jargon they give you means or it takes them 3 days to answer you, then move along and find another web host company.



Ask Me Anything About Small Business Web Sites

Wednesday, November 19th, 2008

I’ve put up a link under my short bio over there on the right. Put up a new head shot while I was there. If you click on the button, it’ll pop up a window and you can ask me anything you want to know about small business web sites. I’ll answer it as soon as I can. I want to build some traffic to the site, so I thought I’d put that possibility out there for you.

If you have any questions about small business web sites, web hosts, HTML, design, development, management, WordPress, or anything at all, go ahead and send me the question. We’ll see just how much I really do know. You can also leave a comment below, if you want to do it that way. Either way should work.

Thanks!



How To Set Up A Small Business Web Site

Saturday, November 1st, 2008

So you think you need a web site for your small business. You’re right. If you don’t have one by now, you’re behind the curve. If you have one that sucks, you need to make it better.

Don’t worry, we’ll walk you through the steps to get one up and running. The overview of the process contains the following steps:

1. Register a domain name.
2. Find a web hosting company.
3. Set up the domain name to point at the web host.
4. Design the web site.
5. Develop the web site.
6. Post them to the web host.
7. Maintain it.

There are a lot of companies out there promising to do it all for you for cheap, but be careful of who you give your money to and what you get stuck with. There are deals and there are dangers.

The first rule of web site development is DO NOT DO ANY BUSINESS WITH NETWORK SOLUTIONS!. They are evil. They will suck you into a black hole of fees and never let you go. They are the La Brea tar pits of the Internet.

Each of the steps above has it’s own page dedicated to it and they are many other resources out there on the web for information about each subject.



Don’t register your domain name with Network Solutions

Wednesday, October 15th, 2008

Don’t register your domain name with Network Solutions. Use any other registrar. Not only do they charge you 4 times what most other registrars charge, moving your domain name to another registrar is almost impossible.

We had a client who had a name registered at Network Solutions. I showed them the difference in cost and customer support, so they wanted to move to GoDaddy.

La Brea tar Pits, Where You Get Sucked In And Never Get Out

La Brea tar Pits, Where You Get Sucked In And Never Get Out

First, they needed to submit a request. Then the request had to be approved. You have to actually call them to have the transfer approved. In this call, they try very hard to get you to stay. This isn’t a technical call or a call to protect you from someone stealing your name, it’s a sales call, a hard ball sales call.

When they finally do approve your request, it’s 5 days later, after multiple emails and a sales call.

Customer service is another issue, but this one is more subjective. They generally are not helpful and it takes twice as long to get things figured out with their support.

Bottom line, no matter what, don’t register your domain name with Network Solutions.