You Are Not Your User

Friday, January 30th, 2009

It’s really easy to believe that everyone else is like you. They aren’t.

Everyone tends to do it. It takes a conscious effort to not do it. I mean, you are a rational person. You believe everything you believe and think everything that you think. Why wouldn’t everyone else think and believe the same way? What are they? Morons?

It's really easy to believe that everyone else is like you. They aren't.

It's really easy to believe that everyone else is like you. They aren't.

As you grow up, you begin to realize that not everyone else is like you. There are other people in the room and they might think, believe, and feel differently than you do. Bigots never grow up.

When you are designing your site and writing your content, do it from the users point of view, not your own. They are the ones that you have created this magnificent new web site for, so honor them by talking in their language and answering their questions and meeting their needs.

The first step to do this is to define just who they are. Once you have them defined, forget everyone else. If you want to sell video games, your site will look much different then if you want to sell medical equipment.

It might be helpful to write down your definition of your users and tape it to your monitor, where you can remember them while you’re writing.

Their words, their needs, their solutions. That’s what you need to focus on.



How To Convert An Existing Site To WordPress

Thursday, January 29th, 2009

I will attempt to explain how to convert an existing site into WordPress. I wrote previously about converting a client’s site from old school tables to a CSS based WordPress theme at http://www.flowerart.biz. I think this should work for Frontpage based sites as well as DreamWeaver or any other site that is reasonably coded, that is, if you “saved as HTML” from MS Word, you’re on your own.

A lot of people are looking for this information, so I figure I should expand on it and tell you exactly what I did and how you can convert any existing web site into a WordPress themed site too.

How To Convert An Existing Site To WordPress

How To Convert An Existing Site To WordPress

Concept
The concept of a theme is that it will be the framework, the common template, that all of your content will be displayed inside of. Normally, you will use the same look and feel, the same template, on all of your pages. This usually contains the header, the sidebars, the footer, and the content goes in the middle and changes from page to page. We’ll want to take the existing HTML files and slice them up into WordPress theme files, with a dynamic place in the middle to put all of the content.

Text Edit
Did I mention that you need a text editor to make WordPress theme files? MS Word will not work. You MUST be able edit the files and save them as “text” files. They can not be formatted in any way. On Windows, look for WordPad. On a Mac, look for TextEdit. Do not make them RTF, or Rich Text Format. Just save the files as simple old text.

Quick shout out for BBEdit on a Mac. The ultimate text editor and if you’re going to be doing this, worth every penny. It does not suck. Says so right on the box.

Set Up Dev
Before we get any farther, you’ll need a development installation of WordPress that you can play with and break. It can’t share the database with an existing installation, or the theme you pick here will be the theme that the existing site will get at the same time.

If you do not have an installation of WordPress yet, install it and we’ll just play with it until we’re happy with the new theme. No one is looking. No one cares. Feel free to break it all you want.

If you do have an existing installation, you need to make another installation. It’s easy, but pay attention. You will have the existing site in your top level. You’ll probably have a “wordpress” folder with all of the files in it, in that top level. Make a copy, or upload a new copy, of WordPress right next to that folder. Name the new folder “dev”. You will now have the existing Worpress in “wordpress” and the new one right next to it, named “dev”.

Take the existing wp-config.php file and download it to your hard drive, where you can edit it. Open it up and look for the line that says ” $table_prefix = ‘wp_’; “. That “wp_” is the prefix for all of the tables in the database that WordPress uses. We don’t want to create a new database. We want to create new tables inside the existing database. We leave everything else in this file alone, but we change the “wp_” to “dev_”. Our new installation will see that and go create a new set of tables, all with names beginning with “dev_”.

Upload that wp-config.php file and upload it to our new “dev” installation. It should be next to all of the other “wp-”folders, at the top level.

Now, we’ll let WordPress do it’s thing. This is where the WordPress is so much better than any other Content Management System out there. We’ll finish the installation using your web browser.

Go to the home page of the new “dev” WordPress installation. If you have a previous installation, type in that URL, followed by /dev/, which is the folder that we put the dev WordPress. If this is a new installation, then you can go to the new home page. You should be looking at a new installation page that says “welcome”. You need to fill in the Name of the new site and your email address.

Click on the Install WordPress button. Wait for a really long time while WordPress goes out and updates the database and installs all of the information that it needs. This might take up 10 seconds on a slow day.

You will be looking at a Success! page. The user name is “admin” and the password is some totally obscure random string. Log into the new site and look around. You now have a development site that we can install themes on and break if we want to.

Lift and Separate
We want to go back to looking at the existing site that you want to convert. We want to lift the HTML from it and separate it into WordPress theme files.

The basic task is to separate out the “theme” elements from the “content” elements. If you have a stack of HTML files on your server and you’re not sure how they all work, download them and look at them in a text editor.

You need to have some background in HTML to know what you are looking at. You’re going to have to read the HTML and figure out what it is doing. You’ll see a lot of stuff at the top, in the <head> section. The next should be the header area, all the stuff at the top. Somewhere down after that, will be what looks like content, the actual writing.

Your task, and this is the hardest part, is to figure out exactly where the “top” stuff stops and the “content” stuff starts. It could be a table cell. It could be a <div> tag. You need to find that point.

In the simplest form, there’s a bunch of HTML, then there’s content, then there’s a bunch more HTML. The goal is to slice that HTML into files named “header.php”, “sidebar.php”, “footer.php”, and most importantly, “index.php”. There could be others, but we’ll talk about that later.

Slice off the top stuff and put it in the “header.php” file. Figure out where the side bar stuff might come and copy it into that. You don’t really need a sidebar file if you don’t want to have one or you might want a couple, using sidebar-right.php and sidebar-left.php. You’ll have to go through your code and look at the layout of the page.

Take the bottom stuff and put it in the footer.php. You saw that coming, didn’t you?

You’re left with the content. You need to create an “index.php” file. At the top, you want to have the tag <?php get_header(); ?>. At the bottom, you want to have the <?php get_footer(); ?> tag. You can put your sidebars in where you want them, before or after the content, for left or right.

In the middle of the index page, you want to put in the magic PHP tags that display the content. Open up the default theme index.php file and look at it. Copy everything starting at the <?php if (have_posts()) : ?> tag down to the <?php endif; ?> tag. You’ll get a bunch of “class=entry” and “php_content()” tags.

Save all of these files into a new theme folder. You’re doing all of this on your hard drive. Name the new theme whatever you want. “MyNewTheme” sounds great. Copy the style sheet from the default theme into your new theme folder. If you already have a style sheet from your original site, use that instead.

Open the .css style sheet file. You want to have the new name so that it shows up in the Appearance page in WordPress. At the top of the file, you need to have at least “/* Theme Name: MyNewTheme */”. The slash and asterisk means that it’s “commented out” so that it doesn’t interfere with the style sheet. Don’t use the quotes, just the slashes and asterisks. Look at the default theme style sheet or the codex for more info. This is minimum.

Upload and Look
Upload your theme folder to the “wp-content” themes folder, next to the default and classic themes. Go to your Themes page in WordPress admin and see if your theme is there. If it is, select it and activate it. Hold your breathe and “View Site”.

Did it work? Did it break? If you have horrible text that displays PHP error messages, read what they say and try to figure out where the error is. It’s probably a missing closing tag or a missing semi-colon. I hate those.

Did it display something, but it’s all out of whack? You need to play with the style sheets and the theme files to get it to display correctly.

Fix it
The simplest situation here is that you copied the code straight out of the original files and plopped it in here and it all works.

The issues could be style sheets, missing code, or badly written HTML. The more you change from original, the more you need to know what you are doing.

Pages
After you get it working and looking right, you want to create new pages for each page in the new site. Just create them and put some gibberish for now. You just want a place holder. Make sure that the menu points to the right places. Menus will be the next issue.

Existing Pages
If you have pages that you just don’t want to convert, you can put them into the Worpdress top folder, so that they act like normal pages. In my example, all of the portfolio pages are still hard coded PHP files. http://www.flowerart.biz/portfolio/ I needed to make sure the menus work, but those are hard coded pages. They are not visible in WordPress, but they are visible to the user. Read “Put A WordPress Menu In An External Page” to see how I made the menus dynamic on a hard coded page.

Menus
If you want to have dynamic menus, where pages are added to the menu when you create the pages, then you need to read through the codex about menu tags and their attributes. It’s possible to cut out the hard coded HTML menu that you had and replace it with a dynamic one. See where to cut out the old one and replace it with the new tags.

Different Templates
If you have different templates for different pages, you need to know what the differences are. If you need to create a new template for each page, you can do that. Go into each old HTML file, cut out the “contents” and replace it per the directions above. Now, create a new file that will act like that specific page’s index.php file. I like to name them all starting with “template_”, so you might have template_aboutus.php.

These new template pages need to have all of the tags of the others, header() and footer() and that stuff. It’s possible to have a template page that is entirely custom HTML and not even use the content() tags. You won’t be able to edit it, but it’ll show up on the site and be managed like other pages.

Each one of these new template pages needs to have the commented out lines at the top of the file that has the name in this format: “/* Template Name: About Us */”, again, without the quotes.

Upload this new file to the theme folder, next to the index.php file. Go back to the page that needs to use this template. On the right, there’s a “Template” drop down menu that should now list all of the template files that contain that “Template Name:” line in them. Select the one you want to use for that page and update.

Go look at it. You will have to customize and fix each template to make sure it works with the pages that you want.

Final Touches
You will have to go through each page and make sure that the menus work and that they look right. You can use the default theme as a guide. You can look up specific problems in the codex or the forums or you can ask me.

From here on out, it will be stylesheets and php tags to get it to look and work right. If you have a specific problem, let me know in the comments below and we can walk through it.



How Much Does SEO Cost?

Wednesday, January 28th, 2009

SEO should be free.

SEO stands for Search Engine Optimization. How much it costs will depend on how optimized you want it to be. Nothing in SEO costs any money, only time. You should learn what the techniques are and then you should do them your self.

SEO just wants to be free. Don't pay for it.

SEO just wants to be free.
Don't pay for it.

A friend just told me recently “I have many people that do SEO for me already”. Really? He’s a friend, so I won’t tear him apart for that too much, but his site is found for the one thing that he’s interested in and it’s not found for his main products. I looked.

The first thing that you must do, MUST do, is to pick some keywords or phrases that you want to rank highly for. The best way to do this is to think about it from your users point of view. What problem are they trying to solve when they come to your site. Why should they be there? Wedding Flowers? Car Repair? Pizza? a TV Show? What are those words that they will type into Google to find you?

It’s good to get one main phrase that you was to own. That phrase will go everywhere on your site, so many times that’s annoying.

Now you need to pick 3-5 more phrases that you want to do well for. Maybe you won’t own these, but you still want traffic from them.

Remember, these phrases must be from the user’s point of view, not yours. You might think that you sell “water treatment systems”, but your users want to buy “water softeners”. You might think that you sell “hand made, one of a kind, jewelry”, but I’m looking for a “woman birthday gift”. You might think you sell “woman’s action wear”, but my wife’s looking for “woman sports clothes”.

Now that that has rolled around in your head for a while, you can write down the phrases that you want to rank well for and the one that you want to own.

Next, you can scatter those phrases around your site and ask for links from other sites. Make your title on every page contain that main phrase. Leave comments on other sites using those phrases. Do all of the other SEO stuff that you can find on the Internet and that I’ll talk about later.

SEO just wants to be free. Don’t pay for it.



Art and Money

Saturday, January 24th, 2009

I visited “The New and Native Beauty: The Art and Craft of Greene and Greene” at the Huntington Library today. It was a rainy day, but the exhibit closes in 2 days, so this was our last chance. The rain kept the riff raff out, so it was not crowded and it was a pleasant experience.

Greene and Greene

Greene and Greene

I love the houses designed by Greene and Greene. They are two brothers who built amazing houses between 1900 and 1920 or so. They are the epitome of the California Arts and Crafts movement and are most famous for the Gamble house in Pasadena.

The thing that struck me about what I saw today was how their ideas and ideals were forced upon their clients. They had the audacity to believe that they were artists and that their clients should appreciate that. Is the customer always right? Uummm…yeah, kind of.

When they were building the Pratt house in Ojai, the owner complained about missed schedules and cost overruns. Anyone who’s built a web site knows how that works. Their response was that even though they appreciated the frustration of the owner, what he was getting was not just house, but a work of art, which takes time and effort to complete properly and would be well worth it in the end. I’ve seen the house and it’s magnificent. I’m not sure Mr Pratt was satisfied.

During the depression, they still made magnificent houses, but not as many. They still charged the same high prices. They were creating art and it could not be achieved with shortcuts.

The balance between the business and the creative process was a delicate one. In their case, the business suffered in service to the art, finally being dissolved in 1922. What they achieved has stood the test of critics and time and is as amazing today as it was then. They created a whole new way of building houses, with a new attitude behind how life should be lived in these houses.

Is it worth it to sacrifice business for art? I don’t know. I need to pay the mortgage and eat, but beyond that, maybe art is the greater calling. Were they self indulgent, self centered, and egomaniacal? Maybe. So is Steve Jobs and I love my iPhone. He’s a billionaire.

As much as our users need to be considered in our web design, we, as the developers, the creators of the web site, need to instill our passion, our vision, our knowledge of how things SHOULD be into every web site. As much as I love SEO and WordPress and AdSense and marketing, our one true goal, our pure artistic vision, needs to be embodied in our web sites. Maybe there’s art in SEO. Maybe marketing is an art too.

Gamble House, Pasadena, CA

Gamble House, Pasadena, CA

I think that as we lose the need for money, as we let that go and accept being poor, in the pursuit of artistic vision, in the pursuit of our passion, of what we love and know is the best, I think that then, and only then, does the money seem to come back in response. As we push it away and turn towards the artistic ideal, somehow, the money seems to be attracted back to that ideal. Maybe that’s a little too idealistic, too simplistic, I mean there’s always the lottery, but it does seem to be a tendency in life.

Don’t let the pursuit of money ruin your passion. Don’t let worry cloud your vision. Be who you are and the money will follow.

In 1943, in retirement, Charles Sumner Greene said “I did not always give them what they wanted, but always what they liked.



The Role of Design in Modern Church Marketing [Design Principles]

Thursday, January 22nd, 2009

Quoting from The Role of Design in Modern Church Marketing [Design Principles]

Yet the recent image makeover of churches is unpalatable for some. In 2006, Pastor John MacArthur published a popular article (“Grunge Christianity?”) condemning modern churches that trade sanctity for “cultural relevancy.” MacArthur and his supporters disagree with so-called pragmatists who seek bigger, more worldly congregations. Nathan Smith (GodBit.com) counters, “we are naive if we try to take an isolationist approach. God wants a direct relationship with each person, so we—as facilitators of that calling—have to meet people through what they know, and if that is pop culture, then so be it.”

How many congregations identify with dark, gritty imagery?

How many congregations identify with dark, gritty imagery?

From a design perspective, applying a pop culture flavor to a place of worship can mean many things, but comes down to doing what’s appropriate on a church-by-church basis. Says Chris Merritt (Pixel Light Creative), “If the church is a traditional conservative church, then I’m probably not going to use an abundance of grunge brushes and ragged textures. Every once in a while there’s a church who wants to launch a new image and use the web site as a launching pad. Even in that case, moderation is important; otherwise you may end up alienating those who are comfortable with the original image.”

So what about the multitude of recent church web sites designed around ragged, dark, asymmetrical elements—what does this communicate about the church? How many congregations identify with dark, gritty imagery?

Read the entire article at:
http://www.sitepoint.com/article/design-modern-church-marketing/



Read Your Analytics Stats

Wednesday, January 21st, 2009

I was walking a client through his Analytics stats yesterday, explaining what each page, each section meant. I asked him if he ever looked at these since we set them up. He looks at them as much as you do, which is never.

What traffic are you missing?

What traffic are you missing?

He didn’t connect the value of what these numbers and charts mean to how he can improve his site and make more money with it, as well as make it a better experience for his users.

As we drilled into the content part of it, I saw that no one, as in not one person, was looking through his portfolio pages. I realized that these pages have a smaller menu over to the side that people could easily miss.

Also, when I redesigned his site by bringing it into WordPress (of course), the top, main menu now has a different look and action than the original small portfolio menu. I used to just put a glow around the highlighted menu item and now I was doing the whole colored div background, which is much more apparent.

Now we have a menu that looks and functions differently and no one who ever clicks on them. HHHmmmm. What to do?

Next step, I put in the same style menu as the top, so they highlight the same. That should improve the click on those. We’ll be watching his stats to see what happens.

Read your Analytics pages today. What traffic are you missing?



WordPress Sermons Plugin

Saturday, January 10th, 2009

This is an amazing plug in. I wish I had known about it a couple years ago. It would have saved me a bunch of time and effort. Check it out.

Quoting from WordPress Sermons Plugin :: 4:14 evangelical christian theology blog

The Sermon Browser WordPress Plugin allows churches to simply upload sermons to their WordPress website, where they can be searched, listened to, and downloaded. It is easy to use with comprehensive help and tutorials. Features include:

1. Sermons can be searched by topic, preacher, bible passage or date.
2. Full podcasting capabilities, including custom podcasts for individual users.
3. Sermons uploaded in mp3 format can be played directly on your website using the 1PixelOut Audio Player.
4. An optional sidebar widget displays sermons on all of your posts or pages.
5. Embed videos from sites such as YouTube or Google Video.
6. Other file types can also be uploaded, including PDF, Powerpoint, Word, text and RTF. Multiple files can be attached to single sermons.
7. The full Bible text of the passage being preached on can be included on each sermon page (seven different versions, including ESV).
8. Files can be uploaded to your own site through the browser or via FTP. Alternatively you can use other free audio hosting sites such as Odeo.
9. Powerful templating function allows complete customisation to complement the look of your site.
10. Simple statistics show how often each sermon has been listened to.
11. Compatible with WordPress MU.
12. Extensive help and tutorial screencasts.

Read the entire article at:
http://www.4-14.org.uk/wordpress-plugins/sermon-browser



Get To The Point

Friday, January 9th, 2009

If you want people to read your stuff, you should be clear and succinct. Get to the point. People are not up for reading a book, so make it quick.

Quoting from adn.com | Church visits : Guest Blog -Top 10 Church Website Design Mistakes of 2007

Get to the point.

Get to the point.


There is something to be said about Shakespeare’s oft-quoted assertion from Hamlet:

‘… brevity is the soul of wit …‘

Or as usability expert Jakob Nielsen writes his 1997 post entitled “how people read the web:”

People rarely read Web pages word by word; instead, they scan the page, picking out individual words and sentences. In research on how people read websites we found that 79 percent of our test users always scanned any new page they came across; only 16 percent read word-by-word.

Read the entire article at:
http://community.adn.com/node/131981



Penn Jillette Video

Wednesday, January 7th, 2009

I’ve always liked Penn Jillette. He’s my age and I’ve liked his sense of irony and wit in his stage shows and in interviews. He’s always stuck me as someone who is very intelligent and thoughtful, which is a rare combination. Usually, intelligent people are very close minded and not thoughtful.

Penn Jillete is an atheist. Even though I’m a Christian, I really respect people who are thoughtful atheists. At least they thought about something, even if the conclusion is wrong. Most people, probably 90%, have a vague belief in God, but have never really thought about it much.

This is an amazing video. Penn has some very thoughtful things to say about how much Christians must hate everyone else.



Half Of All Churches Do NOT Have A Web Site!

Tuesday, January 6th, 2009

Half of all churches in America today do NOT have a web site. Half! What excuse is there for that? This article below is quoting a Duke University survey to make the point that the church has caught up with the times, that only a fifth of them had a web site in 1998. But the glass is not half full here. It’s half empty.

If you are involved with a church that does not have a web site, I can show you how to get one for free, using WordPress.com. All it takes is a little initiative on your part and you can have a web site. You don’t need a $300 site. You don’t need a $500 site. You can have a free web site for your church. Go to www.worpdress.com and follow the instructions.

Do it now. For the children.

Quoting from The Church In 2009 – KYPost.com

Close to half of the churches offer Web pages.

Close to half of the churches offer Web pages.

For example, local churches have caught up with the secular society in their use of computers and technology. In 1998, fewer than one in five U.S. congregations hosted Web sites; today, close to half of the churches offer Web pages to their members and local community. A friend of mine who ministers to a large Washington, D.C. Baptist congregation has a frequently updated interactive Web site whose volunteer editor works from India.

Read the entire article at:
http://www.kypost.com/content/middleblue3/story/The-Church-In-2009/o3oMerab5E2upfPeBvDqdg.cspx



5 Features That a Church Website Shouldn’t Be Without | Web Site Design Blog

Tuesday, January 6th, 2009

This is a great list of things that you should have on your church web site.

Quoting from 5 Features That a Church Website Shouldn’t Be Without | Web Site Design Blog

A good church website needs to be informative, visually appealing and have a bit of interaction with the visitor. After all shouldn’t your church’s website inspire people to visit your church physically? It can be easy to forget that people not in your local community may be searching for a church to attend a worship service. What features do you look for when you are looking at a church website?

How do you get there? Sure an address is great, but a map or written directions would be better.

How do you get there? Sure an address is great, but a map or written directions would be better.


Driving Directions

How do you get there? Sure an address is great, but a map or written directions would be better. Make it as easy as possible for the website visitor to locate your church.

Service Times

When do you worship? Often more times than not the service times are not listed on most church websites. Be sure to place your worship times prominently on the homepage of the site.

Sunday School

Let’s say that your visitors have children. What do you suppose they would like to know about your church? Make it well known that you offer a Sunday school service to avoid any confusion with new guests to your church.

Events Calendar

What if a member of your congregation misses a Sunday, but would like to know about the youth soccer game in the park? By having an up-to-date events calendar you can let your church members know what is going on.

Pictures

Sure stock photography is great in some cases, but what about those great pictures from your church’s mission trip? Be sure to include real pictures of your church and congregation. This will give your site a more realistic and personal touch.

Read the entire article at:
http://blog.collinsinternet.com/27/5-features-that-a-church-website-shouldnt-be-without/



10 Reasons Why Your Church Website Needs Work | Web Site Design Blog

Sunday, January 4th, 2009

This is a great check list to run through while you review your existing web site. If you have any of these things, please remove them. I’m begging you. It’s for the sake of the children.

Quoting from 10 Reasons Why Your Church Website Needs Work | Web Site Design Blog

1. You have an over excessive use of animated clipart.
This may have been acceptable in the 90’s for personal home pages, but it should never be used on a church’s website.

If you want to really annoy your visitors, keep this feature because it works.

If you want to really annoy your visitors, keep this feature because it works.


2. You play background music that cannot be turned off.
If you want to really annoy your visitors, keep this feature because it works.

3. Your site is in frames.
So you figured that you would make it easy for the navigation to be updated. Too bad you didn’t realize that search engines and some web browsers cannot properly view frames.

4. The last time you updated the site was two years ago.
It’s always good to know what events took place in the past, too bad we have no idea what’s going on in the present.

5. You utilize scrolling marquee text.
Sure it may look okay on CNN, but it looks horrible on a website.

6. You use numerous font types throughout the website.
A little Comic Sans here, a little Arial there and a few Wingdings here, it’s a masterpiece! Perhaps only to a child.

7. You built the site using Microsoft Word.
It was easy, just outline everything how you wanted it and then save as webpage. It doesn’t matter how different web browsers and different screen resolutions see the site, because it looks fabulous on your screen.

8. You used Java or Flash for your navigation.
Look at the pretty cool effect. It’s a shame that search engines have a hard time trying to crawl a site with that type of navigation.

9. You didn’t properly resize images before you added them on the site.
Why is that picture of the Pastor so blurry?

10. You have used the same website design for the past five years.
Why change it now? That old outdated look really defines our church.

Read the entire article at:
http://blog.collinsinternet.com/34/10-reasons-why-your-church-website-needs-work/



Churches open door to ministry on the Web

Saturday, January 3rd, 2009

Quoting from Churches open door to ministry on the Web By Tracy Farnham

Bennie Greene, left, chairman of Media Services for Hopewell Baptist, and Ken Mull, sound technician for Hopewell Baptist, work on a recent Sunday morning to get the churches services online.

Bennie Greene, left, chairman of Media Services for Hopewell Baptist, and Ken Mull, sound technician for Hopewell Baptist, work on a recent Sunday morning to get the churches services online.


Photo contributed by Joshua Norman

MORGANTON – Much like an interactive church bulletin, local congregations are embracing the Internet to broaden the scope of ministry and stay in touch with members.

Hopewell Baptist Church uses the Web for their church calendar, prayer requests and member contacts. Josh Norman, who handles media and technology for Hopewell, said they had a test run in October for previously recorded services over the Internet.

“We record all our services and broadcast them on the Internet. We went full streaming with our Sunday morning services in November,” Norman said.

Along with offering free sermon outlines, questions may be asked and submitted to Dr. Raymond Rowland. The Web site has information about ordering a CD or tapes with messages through the Bible by Rowland. These are free and can be received by following the links on the site at www.afocusonchrist.com.

To view past services for Hopewell go to www.hopewellbaptist-church.org.

Read the entire article at http://www2.morganton.com/content/2008/dec/29/churches-open-door-ministry-web/



When Should I Use A Splash Page?

Friday, January 2nd, 2009

If you ever have a link that says “Skip Intro”, then you need to remove the page that contains that link. There’s no question or debate about this. The ONLY time I would ever do that is if you are promoting a video game or a movie. The only time ever.

Have you ever heard anyone tell you about a really cool splash page?

Have you ever heard anyone tell you about a really cool splash page?

What good does it do if your website has the most beautiful web pages ever designed, but it doesn’t convince people to engage with your organization?

They don’t happen as much as they used to, but there are still websites out there that are more of an art project than effective promotion tool.

I’ve seen some splash pages that were a just monument to the web designers Flash and CSS skills. Designers love this stuff, but it’s the users that you need to worry about. Have you ever heard anyone tell you about a really cool splash page that they saw?

Regardless of your designer’s technical prowess or if the pressure is coming from some management above you, resist the temptation to use a splash page.

Just say no.



This Is How You Should Comment!

Tuesday, December 30th, 2008

Douglas at Hostgator actually looks for people talking about his company. This is the kind of proactive research that you should be doing for your company. You need to search Google and Technorati to see what people are saying about you on a regular basis.

Look at his response. Leads with a compliment, addresses the concern, and follows with a positive statement. Also notice that he gets a link to his site in the comment he left (good for SEO). If it was just comments spam, I wouldn’t have approved it. Since it was a meaningful comment, it’s approved and he got the link.

I wish I could comment as well as Douglas! The dude is a professional. I’m happy to give him the extra links.

I’ve been promoting PowWeb, since they are who I’m happy with, but perhaps it’s time to stroll on down to Hostgator and check them out.

Quoting from How To Use The “Suckage Ratio” | Web Design and Developement for Small Business

I wish I could comment as well as Douglas!

I wish I could comment as well as Douglas!


By Douglas – HostGator.com on Dec 29, 2008 | Reply | Edit

I’m glad to see that you utilize a ratio (most posts like these just use the flat out number of results), but am disappointed to see that HostGator had the highest “suckage ratio.”

With that in mind, though, our customer service is still amongst the best in the industry and is continually improving. We also invest a lot of time and resources into reaching out to customers that have any trouble (we have an extremely strong presence on the Twitter and regularly reach out to bloggers). And the CEO of the company is also personally available to customers who ask (this is not a gimmick and actually does happen).

Hopefully our reaching out will help demonstrate our commitment to customer service excellence. If you have any questions or concerns, don’t hesitate to send me an email.

Read the entire article at:

http://www.walton.com/2008/12/22/how-to-use-the-suckage-ratio-to-pick-companies-and-products.html#comments



Many Portland churches cancel Christmas Eve services – OregonLive.com

Wednesday, December 24th, 2008

This is the correct use of a church web site! When things change, it’s much easier to check the computer in the den to see if the church service is still on or not than to drive down there in the snow to find locked doors.

My dad lives in Portland. He said it’s been snowing, melting, freezing, and snowing more. It’s really slippery. This is why I live near Los Angeles, a half mile from the beach. It will never snow at my house. Never.

Church web sites should contain current information about everything that is happening at the church. Special events information is at the very core of why you want a church web site. What time was that meeting again?

Many Portland churches cancel Christmas Eve services – Breaking News From Oregon & Portland – OregonLive.com

Please use care and discretion in problematic travel conditions. God wants you healthy and happy and so do we.

Please use care and discretion in problematic travel conditions. God wants you healthy and happy and so do we.

The Portland First Church of the Nazarene and the Portland Christian Center canceled their Christmas Eve candlelight services because of the weather. So did the Portland Foursquare Church , Hinson Baptist Church, and New Song Community Church.

Portland’s First United Methodist Church scaled back to a single service at 7 p.m. with carols, a children’s story and informal communion in the chapel. The church’s Web site expressed what many in the religious community are thinking: “Please use care and discretion in problematic travel conditions. God wants you healthy and happy and so do we.”

Read the entire article at Many Portland churches cancel Christmas Eve services – Breaking News From Oregon & Portland – OregonLive.com



Saddleback Church Site Not Taking Down Gay Condemnations After All

Tuesday, December 23rd, 2008

Here’s some clarity to what is happening. If you are going to offend someone, you should be clear and precise about what you are saying.

Saddleback Church Site Not Taking Down Gay Condemnations After All / Queerty

We received a nice email from Kristin Cole, the press rep for the Sadleback Church letting us know that they are keeping their anti-gay rhetoric on the church website after all.

Cole writes us:
“I wanted to make sure you were aware that the Q & A addressing homosexuality on the Saddleback Church Web site has not been permanently removed, but rather repurposed for clarity. I know your readers have noticed the change.

Read the entire article at Saddleback Church Site Not Taking Down Gay Condemnations After All / Queerty



Careful What You Put On Your Site

Tuesday, December 23rd, 2008

Just a reminder that what you put on your site will be forever available. Hardware wears out, but data is forever. Apparently Rick Warren’s church changed their web site in the midst of criticism, but Google remembers the old version in its’ cache.

Rick Warren pulls anti-gay language from his Web site (John Aravosis/AMERICAblog News) – Examiner.com

So Rick Warren pulled the anti-gay language from his church Web site.  The site used to explicitly ban gays from membership in the church.  —  Now the offending language is gone, but you can still find the anti-gay language via Google’s cache.

Read the entire article at Rick Warren pulls anti-gay language from his Web site (John Aravosis/AMERICAblog News) – Examiner.com

Apparently Rick Warren's church changed their web site in the midst of criticism, but Google remembers the old version in its' cache.

Apparently Rick Warren's church changed their web site in the midst of criticism, but Google remembers the old version in its' cache.

I firmly believe that you should stand up for what you believe in and not back down in the face of confrontation. It makes you look bad. Be who you are.

We don’t know if this was a staff person acting on their own to polish the web site or if it was a directive from Rick himself. That question points out that the owner or head of an organization should be aware of what goes on the web site.

Mistakes happen. Change occur. A leader can’t always be aware of what is going on in the organization. When something like this happens, you better come out and explain it right away. The truth will always come out (except about the Kennedy assassination…)

People will always forgive if you tell them the truth. They will never forgive a cover up. Compare Nixon with Clinton.

I worked with a designer once who was playing around and used monkey heads instead of human heads on some presentation comps that were to be presented to a client. It was a joke and he would change them before the presentation. You know what happened.

A developer was coding a site once and had some external links on it. He didn’t know exactly what the correct URL was, so, as a place marker, he added the tag as <a href=”xxx”>. When the client reviewed the site, they clicked on one of those links.

What does your browser do when you don’t complete a URL? It adds a “www.” to the beginning and a “.com” to the end and tries to go there. What do you suppose the client saw on the site at “www.xxx.com”?