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January 20th, 2009
Wow. Things got busy and my Wordpress blog gets forgotten. I think I’m back. I’ll try to make up for lost time. The weather has been in the 80s for the last week or so, so I may have been a bit distracted.
n the last week, I’ve also been busy with, and learned a [...]
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December 30th, 2008
Douglas at Hostgator actually looks for people talking about his company. This is the kind of proactive research that you should be doing for your company. You need to search Google and Technorati to see what people are saying about you on a regular basis.
Look at his response. Leads with a compliment, addresses the [...]
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December 9th, 2008
My wife went through the draft with her pen and marked it all up. Anything that she didn’t understand is being rewritten. Some of my organization wasn’t clear, so I’m making that a little clearer. We want to make Web Site Starter Kit the best it can be, which means clear, concise communication.
They haven’t [...]
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December 4th, 2008
You should be aware of how your web site is doing out there in the real world. Google published a page with search tricks on it. It can do magic tricks. Very useful stuff out there. The whole page is located at:
http://www.googleguide.com/advanced_operators_reference.html
The two that I want to point out are:
link: Find [...]
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November 30th, 2008
Now we begin to actually do something. Maybe you should go to the bathroom now to think about what we’ve talked about. This next part might be too exciting and I don’t want to be responsible for any accidents.
Go to the web page at http://www.wordpress.com. If you go to the “.org” one, that’s where you [...]
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November 24th, 2008
#1: Your Small Business Needs a Website – This may sound obvious, but I am still quite amazed at the amount of small businesses that don’t have even a basic website. More people use the Internet to look up information about local information and that includes your business. When your mother doesn’t use the phone [...]
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November 23rd, 2008
Seth Godin, as always, is correct about the way to make money on the Internet. This is as important to small business owners, churches, bloggers, and wanna-be millionaires. Look at your organization and figure out how to connect people. Connect you and your customers, your customers with each other. He’s got examples. Do this now.
Seth’s [...]
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November 23rd, 2008
Note: This is for people who already own a business, but don’t have a web site. This is not about how to blog your way to millions. It’s not about how to create the next Digg or FaceBook. This will tell you how to get your business on the web for free. That’s it. Don’t [...]
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November 23rd, 2008
Note: This is for people who already own a business, but don’t have a web site. This is not about how to blog your way to millions. It’s not about how to create the next Digg or FaceBook. This will tell you how to get your business on the web for free. That’s it. Don’t [...]
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November 23rd, 2008
While it’s true that video can increase traffic to your web site, and is generally a wonderful thing, please, please, please make sure that you don’t make it start it playing as soon as someone loads the page. Please let me watch it if I want to or ignore it if I must. Nothing is [...]
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November 20th, 2008
I use Wordpresss for all of the sites I build, except the very specialized ones. Here’s an article that backs me up. I’ve used all of the editors and other CMSs and I think Wordpress is the most versatile and easy to use. If you want to keep your site updated regularly, and who doesn’t?, [...]
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November 20th, 2008
Here are the first three reasons that your small business really should have a blog of some sort. I know you want a normal “brochureware” site, but posting good content regularly is magic in terms of traffic and people finding out about your small business. Static pages are so 1998.
Six Reasons Why Blogs Are So [...]
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November 5th, 2008
We need to know what we want to accomplish. What is the goal here? You have a business. You want more customers. How do customers find you? Search engines. “Google” has become a verb. How do they use a search engine? They type in a words and hit enter. Those words, those “keywords”, are critical [...]
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November 5th, 2008
Now, back to the Wordpress page. See where it says “Username”? Type in your three keywords, in order of importance. Now put in a password. No, not the name of your cat.se numbers and letters and make sure you can remember it. There. That’s good. Put it in again, to make sure you didn’t make [...]
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November 5th, 2008
There are some things that we’ll set up and never touch again, to begin with. These are all located over to the right in the “Settings” tab. When you click on that, it takes you to the “General” tab. Here, you want to change the Blog Title and the tagline to something that works with [...]
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November 5th, 2008
What else do people want to know when they come to your site? Prices? I don’t want to hear your sales pitch. I want to know what it costs. Then maybe I’ll check your features and benefits. I know you want to tell everyone how great you are, but no one cares what you want. [...]
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October 30th, 2008
Here is some great ideas about how to get your web site noticed. Using keywords is critical and know where and how to use them will make your site successful.
Putting Your Keywords & Content to the Best Use | Caroline Middlebrook
When starting a niche site, the first step is usually keyword research and then a [...]
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October 28th, 2008
OPEN Forum by American Express OPEN | The Changing Consumer Experience
As a small business owner, you need to understand how technology is changing the customer experience. The folks at Razorfish wrote a report called “FEED: The Razorfish Consumer Experience Report” to help people understand these change and to explore the coming trends.According to Razorfish, “…today’s [...]
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October 28th, 2008
Why The World Isn’t Listening – Small Business Branding Written by Ed Roach
How many of your clients believe they are an apple ripe for the picking? They believe in the old adage, “build it and they will come” – literally.
Based on a comment to the post written by Krishne De entitled, Getting Your Website Found [...]
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October 28th, 2008
How to explain “URLs” so anybody can understand them – easyDNS Blog
One of our tech support guys just had a conversation with somebody who wanted “to register the URL http://example.com/something.html”, where example.com was already registered, the person couldn’t understand why he couldn’t have that URL with “something.html” after it.
We’ve heard variations of this one a [...]
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