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The Care And Feeding Of Search Engines,
A Simple Guide To SEO

by Conrad Walton

Do you want to rank higher than Wikipedia on Google?
I’ll show you how I did it.

My Site Is Above Wikipedia In Google!

I started learning about Search Engine Optimization, SEO, 4 years ago when I wanted to make more money from my Survivor TV Show fan site at www.survivor.com. It was languishing at the bottom on the second page of the search engine pages. I needed more traffic. It makes money from advertising. More traffic means more money. I started doing research about SEO and applying what I learned to the site.

My site ranks above Wikipedia in Google

My site ranks above Wikipedia in Google

It took about 2 years, but I made it to the top, behind only the official CBS corporate site. I beat out all other fan sites and even Wikipedia. Wikipedia is very difficult to beat because of their huge number of pages and links, but my site ranks higher for the term “survivor.” I’m proud of the progress I made and the lessons I learned. Today, I make enough money from that one site now to pay my mortgage.

Jeff Probst, the host of Survivor, and Conrad Walton

The techniques and methods to SEO are all available on the Internet. All you have to do is search through thousands of pages of technical content, understand it, and then analyze everything to see what really works.

You don’t want to be an expert on SEO.

You just want to know what to do for your site. You want someone to explain, in very simple terms, exactly what steps to take to optimize your site. You just want to spend a few minutes a day, doing some simple steps, and get more traffic to your site.

After months of procrastinating over the SEO thing, I downloaded your free guide and started getting busy. In the two days I’ve been searching out, and talking on, sites related to one of my Etsy products, Google analytics has shown a jump from 0 to 132 page views. I can send you a screen shot if you would like it.

Thanks for the advice and encouragement, Conrad.

-Tess Richardson (Etsy Seller: ColdHandsWarmArt)

Click to see the whole chart.

I’ve done all of the hard work for you.

I'm making it easy for you!

I love this technical stuff. You don’t. I’ve dug through the material and tested enough to know what works and what doesn’t work. I’ve been able to teach people who know nothing about the web how to SEO their own sites. As a project manager, I’ve had to develop the ability to clearly explain technical things to very non-technical people, and I’m good at it.

This book explains the basics of SEO, using very easy to understand stories and illustrations. It sets everything out in a very simple, easy to understand way that gives you directions on the steps you should take.

Thank-you, thank-you, thank-you. “The Care and Feeding of Search Enginess” is wonderful. It all seemed like Greek to me until now. Not that there’s anything wrong with that, but I don’t speak Greek. I’m a neophyte at this so I was feeling totally overwhelmed but now I feel empowered.

P.S. Love the dog.

-Jill Brock

You will have the basic understanding of the strategies involved and how to implement them. You will have the ability to measure how you are doing. You will know what is important and what is not important.

Follow the directions in this book, you WILL have more traffic.

SEO is not difficult. If you follow some very simple directions, you will get results. The book lays out those directions, and explains the reasons for them. The path is laid out straight in front of you. It’s not hard to do, but it’s up to you to follow the path.

The path is laid out straight in front of you.

I can’t guarantee how well your site will rank, because each site has it’s own keywords and it’s own competition. Some keywords are harder to master than others. I can say that you will know the best methods and techniques that you are able to apply. You will have the tools and you will be able to use them.

By the time you’re done reading this book, you will have a clear list of specific activities that you can do yourself, every day, to get more traffic. There’s no magic involved, no shady practices or tricks.

This FREE little download is the FIRST explanation of SEO that has EVER made sense to me.

It is extremely easy to follow. It doesn’t leave you “hanging” when it gives you tips. It shows you exactly HOW TO USE THOSE TIPS!!!!!!!!!!

The info was so clear that I couldn’t stop reading it until I got to the end. I spent so much time last night reading this wonderful publication that I didn’t hit the sheets until 4am!!

When finished I thought, “Why did it take so long to FIND this”!!!

I am no longer feeling stupid and helpless regarding SEO.

-Linda Welcome (Etsy Seller: Warmth)

The goal of this book is not to explore the very best, most technical ways to do SEO. It is written for people who know nothing about the web or SEO or anything. People who are afraid of computers are the target audience. It will get you started. You will have the basics and be able to do 80% of what an expert can do and you can do it all by yourself for free.

This book is for beginners.

If the book was about “How To Run”, this wouldn’t be the book training you how to compete in the Olympics. This is the book that would motivate you to get off your couch and start to jog. That first effort is the hardest to overcome and it’s the most rewarding.

The 80/20 rule says that you get 80% of the benefit for 20% of the effort and that last 20% of the benefit takes 80% of the effort. Do you find that to be true in life? This book is aimed at that first 80% of benefit. You will use 20% of the effort to get 80% of the benefit.

We aim at the easy stuff.

Other books will tell you how to get that last 20% of SEO benefit, but not this one.

If that’s what you are looking for, the easy stuff, the simple way to get more traffic, then download the FREE book and find out how.

I downloaded your PDF Book on Search Engine Optimization. I’ve read half of it, and am intrigued enough to continue. Thanks for slowing down and not assuming too much technical knowledge on the part of your readers. Also, the graphics put a smile on my face. So, if I am confused, I don’t take myself too seriously, and continue on.

-Don Williams

Wow, I’m thrilled to have discovered your website. The book is terrific — clear and well thought out, plus the adorable dog is just frosting on the cake!

- (Etsy Seller: naughtymonkeys)

I just found your blog via Third Tribe, and downloaded your AWESOME Seo book. I’ve been wanting to learn about it, and am overwhelmed with all of the info out there for my non-technically inclined self. Thanks for the great book.

- Karen

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