NASCAR, M&Ms, and Me
February 27th, 2010 | by Conrad Walton |
Yes, I'm wearing sunglasses on a rainy day.
Dude, this is LA.
I’m fan of Tony Stewart and have been for years. He used to drive for Home Depot, so my wife, (just because she’s like that), started to support Jimmy Johnson, because he drove for Lowes.
When Tony won a race, we’d go to Home Depot and buy something for the house. When Jimmy won, we’d go to Lowes and buy something for the house.
When Elliot Sadler won, we’d buy M&Ms.
Since those days, Jimmy Johnson has won the last 4 straight championships. Tony hasn’t won any championships.
Sunday, the first time we’ve ever attended a NASCAR race at our local track, Tony did well all day and came in 9th! The winner of the race? Yeah, it was Jimmy. sigh…
Thought struck me that there were a lot of people at the race and millions more watching at home. We bought hats and shirts and stickers. Each race team spends literally millions of dollars a year to support that car and driver. Each team has sponsors who give them that money in hope that you will buy what they are advertising. (I guess that worked, didn’t it…)
What does all of that effort produce? How does it make the world a better place? What good is it?
Entertainment.
People like to be entertained. I live near Los Angeles, so I’m familiar with the entertainment industry. Billions are spent on it. It must be pretty valuable to everyone.
If I was going to apply this to your web site, I would say that you should be entertaining. You should tell stories. You should be funny. You should make people say “cool, man.” Johnny B. Truant wrote about this concept at The Real Secret to Becoming a Popular Blogger
I’m going to try to write more about me and what happens in my life. I’ll try to be more entertaining. I hope that works for you.
How entertaining are you? Have you ever thought about that? What can you do to be more entertaining? Please leave a comment and tell us.
Tags: Blogger, California Speedway, Car And Driver, Car Driver, Elliot Sadler, Entertainment Industry, Hasn, Hats, Home Depot, Industry Billions, Jimmy Johnson, Last Sunday, Lowes, M Ms, Nascar, Nascar Race, Rainy Day, Stickers, Straight Championships, Sunglasses, Tony Stewart, Winner Of The Race
This story was entertaining..especially the part about Victoria being a rival. Guess you’ve been and will continue to shop at Lowes…You go Victoria, Ya..dhat’s right!
Fair Winds and Calm Seas, Deborah Leon
http://www.mermaidspurseseaglass.com
This I LOVED. I agree 100% that folks NEED to be entertained and to laugh and to get to know the guy behind the shades.
I clicked through to this from your email just because NASCAR was in the title.