Search Engine Ranking Factors | SEOmoz
February 25th, 2010 | by Conrad Walton |Here are the top 5 factors, out of 24, that are important for SEO on a page. These were ranked by their panel of experts (people smarter than me.) Click through to read the whole list. The whole site is filled with great information.
On-Page (Keyword-Specific) Ranking Factors
1. Keyword Use Anywhere in the Title Tag
66% very high importance
8% moderate consensus2. Keyword Use as the First Word(s) of the Title Tag
63% high importance
11.3% light consensus3. Keyword Use in the Root Domain Name (e.g. keyword.com)
60% high importance
11.2% light consensus4. Keyword Use Anywhere in the H1 Headline Tag
49% moderate importance
10.2% light consensus5. Keyword Use in Internal Link Anchor Text on the Page
47% moderate importance
13% moderate contention
One tip to take away from this is when you are using WordPress and the “All in one SEO” plug in, the default for all of the titles is: “%blog_title% | %post_title%”. Change that to “%post_title% | %blog_title%” to get those keywords closer to the beginning of the title.
Read the entire article at:
http://www.seomoz.org/article/search-ranking-factors#on-page-keyword-specific-ranking-factors
Tags: Anchor Text, Article Search, Consensus, Contention, domain name, First Word, Keyword Ranking, Link Anchor, Moderate Importance, Page 47, Root Domain, Search Engine, Search Ranking, SEO, Title Tag, Wordpress
All of the five would have been wonderfully informative IF I knew the DEFINITION OF EACH TERM. For those as dumb as me, what is an H1 Headline Tag? How about Internal Link Anchor Text? I was so excited to be led to the most important five and then I dropped from the cliff when I couldn’t understand what you were telling me. Eeeek~
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