5 SEO Pitfalls to Avoid – Online Marketing Blog
September 8th, 2009 | by Conrad Walton |This is a great article on some common SEO problems, but I want to point out two of them in particular. Write it and forget it is one that I wish I could solve easily. It seems that there’s a common idea that SEO is something that you can sprinkle on at the end and then it’s good to go, that you never have to touch the site again. Wrong. The site must be updated at least once a week and more often is better.
This is not a spatula. This is a ramp of people falling into a pit. Look again.
I’m constantly surprised when reading reports on traffic for related keywords. There are always phrases and keywords with what I think is way too much traffic. Don’t people understand the best way to search? Well, no they don’t. You have to look at what people ACTUALLY search for and optimize for that. It doesn’t matter what goodness and truth is. It doesn’t matter what you know is the right way to search. It only matters what THEY actually search for.
by Jolina
2. Write It & Forget It
Website content is not a ‘set and forget’ project. Rather, web content should be treated as a living organism which needs ongoing care and nourishment (read new content).A ‘set and forget’ mentality when it comes to web content will only keep you successful for so long. Eventually, competitors catch onto to the benefits of SEO as well and if they are creating new content they are likely to trump you for target keyword phrases.
4. Focus on Ego Phrases
Some clients make the mistake of hanging success of the entire program on what we call ‘ego phrases’. i.e. wanting to rank for a particular phrase because they think it is important, not because data predicts it will drive traffic
Read the entire article at:
http://www.toprankblog.com/2009/09/seo-pitfalls/#comments
Tags: blog, Ego, Goodness, Jolina, Living Organism, Mentality, Mistake, Nourishment, Ongoing Care, Online Marketing, Optimize, Phrase, Pitfalls, Ramp, Reading Reports, SEO, Spatula, Target Keyword Phrases, traffic, Truth, Web Content
Fair Winds and Calm Seas,
Deborah Leon
www.mermaidspurseseaglass.com
