TUG to Basic SEO is Coming
August 23rd, 2009 | by Conrad Walton |I’ve heard that a free offer will entice people to sign up for your newsletter, so I’m going to take some of the articles I’ve written here and write up a book that you can get for free by subscribing. It will be based on some of the information that I’ve already written here, but will also have some new info.
As I try to define what I’m best at, it seems that I keep coming back to the idea that I can explain complex technical information in simple, easy to understand ways, so that even the people who are afraid of their computers can get it.

I want to stand next to you, not in front of you on a platform.
I’m not about telling, or preaching, or speechifying. I’m about guiding. I want to stand next to you, not in front of you on a platform. I don’t want to point at the sky or at you. I want to hold your hand and gently help you along the path.
I like Chris’s “non-conformity” idea that is also in his “unconventional” guides. Those are all good things and I’m all kinds of nonconforming myself, but what I want for you, dear readers, is something that’s easy for you to get.
I know you are not “dummies” or “idiots”. You are smart. You just need some information explained in a way that makes sense without all of the technical jargon.
“Easy-Peasy Guide To SEO.” That sounds fun and makes the point, but it ain’t me. I don’t use the word “peasy”. It’s just wrong.
“Piece of Cake Guide to Building a Web Site.” I’m not Julia Child.
“The Complete Explanation of Selling Handmade Items On The Internet Without Knowing Any Technical Jargon For Beginners.” Um, yeah, but no.
“The Noob Guide To Basic SEO.” That’s true, but you don’t know what a noob is, much less the fact that you are one. (Noob is short for Newbie, which is slang for a person who is new to a field of expertise.)
After some debate with my lovely wife, who knows all things and is always right, she suggested “The Understandable Guide To” as a tag line. I love it. This proves once again that she’s always right. Every book I write will be named The Understandable Guide To whatever the book is about. I’ll try not to mumble or use big words.
My first effort will be to write up a free book on basic SEO that you can get if you subscribe to my newsletter. I get asked about SEO all the time and everyone seems to be more aware of the value of it all the time. I’ll write a second book that you have to pay me for to get everything that’s in my little brain on the subject, but this will be a good head start for people who just want to understand the basics.
It will be The Understandable Guide To Basic SEO.
What do you think? Please leave a comment. Thanks!
Tags: Building A Web Site, Conformity, Dear Readers, Dummies, Guide To The Galaxy, Hitchhikers Guide To The Galaxy, Julia Child, Nice Ring, Noob, People, Piece Of Cake, SEO, Sky, Sounds, Technical Information, Technical Jargon, Tug




