Sell Handmade Stuff On The Internet – Building Links

August 16th, 2009 | by Conrad Walton |

Read the post below about SEO before you read the rest of this post.

Repeat these steps for each of your competitors. At this point, you should have a bunch of list with names and numbers on them. You should have:

* List of keywords
* List of top 10 results for each keyword – name and URL
* List of competitors – Name and URL
* Number of total pages on each competitor’s site
* Number of total inbound links to each competitor’s site

Read the entire article at:
http://www.walton.com/2009/08/13/how-to-make-stuff-at-home-and-sell-it-on-the-internet-seo-part-two.html

So, you have your lists. The strategy is to get links from sites that already link to your competitors. You found that list of links in the last step. Now we’re going to do something about it.

Review the links that you found. There will be a few different kinds of links.

1. Comments
If the link is from a comment, you should immediately go leave a comment on that site also. Some times, comments get posted in a sidebar under “recent comments”. If that’s the case here, then you might see one comment generate as many links as the site has pages. You need to comment on that site. These “recent” areas will roll off as newer comments are posted. You should make a schedule and come back and comment on that site once a week or so, whatever seems reasonable.

2. Blogroll

You want to sell them your stuff because you love them and want them to be happy.

You want to sell them your stuff because you love them and want them to be happy.

This is a list of sites that the site owner likes or wants to promote. Usually found in a sidebar also, it will be a list of links. These will also be on every page on the site, which is a good thing. These links are placed there manually by the owner, so you need to have them like you enough to add your link to their blogroll. You might offer an “link exchange” where you link to them in return.

Be careful about being too pushy here. They will link because they want to, not because you asked. You can be seen as “spammy” if you ask without any kind of relationship with them. It’s best to comment a few times first, then maybe strike up an email exchange and become their friend, their real friend, not their car salesman friend. Blogroll will follow.

3. Blog Posts
They may have written something in a blog post about your competitor and linked to them in the post. This is a wonderful kind of link to get. Even though you do get the number of links like you would in a blogroll or a recent comment section, you get a huge gift of authority. They thought enough about you to link to you. Readers of their site will probably follow that link more often than they would the other kinds of links. This drives more real traffic than it does build SEO, but it’s very valuable. It’s also hard to get. If you comment and become friends, and mention your own site, they might just though out the random link for you in a post.

4. Guest posts and Articles
I’m going to group a couple things together here. A guest post is one that you write for someone else’s blog. This will have a link back to your site in it and that’s good stuff. You get authority because they trusted you enough to write something for them. The other thing I want to group that with is the “article”. You can write articles for article directories, which will publish that article with a link back to your site. This also has some authority behind it and will get you some traffic and that link. Each of these are similar because you are writing content and publishing it somewhere other than your site. Seems counterintuitive to give away free content, but it gives you authority, people read it and want to check out your site, and you get a free link out of it. www.ezinearticles.com is a good place to start.

You’ll notice that all of these methods have to do with connection and communication. You need to connect with other people and have them notice you.

This isn’t sales. This isn’t marketing. It is real, human interaction, the kind we all want. If you do this for money, it won’t work. You have to do it for love.

You have to communicate with people who like the same stuff you do. You want to sell them your stuff because you love them and want them to be happy. If you are selling it only to make money, selling drugs on a street corner is faster and easier.

Make the world a better place by connecting and communicating with real people in a real way. You make cool stuff. Share it with us.

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