Small Business SEO – Sea Glass Jewelry- Keywords and Competition

I haven’t gotten her approval quite yet, but I really want to help a friend promote her sea glass jewelry site. She does killer, beautiful jewelry made from glass that’s been rolled around in the ocean for a while to grind off all the sharp points and soften the look of the glass. You can buy commercially processed glass that looks the same, but she’s gathered all of hers from local beaches in Southern California. We meet to discuss all this on Wednesday.

I did some research to know what to talk to her about when we meet. I wanted to know what the best keywords should be and I wanted to know about her competition for those keywords. The first thing you should ever do when you are trying to SEO your site is to determine the correct keywords to target. Without that, you will never know if you succeeded or failed.

What Keywords Should We Target?

Starting with “sea glass”, I used Google’s keyword tool and found that “sea glass” had 2,433 searches a day. I assume that people were looking for all kinds of sea glass, where to buy bulk sea glass, methods for finding it or cleaning it or whatever else. It’s not that targeted at jewelry.

Next came “beach glass”. I’ve never heard to it referred to this way, but Google has. 1,332 people search for “beach glass” every day. We also have “seaglass” at 398 searches, “sea glass jewelry” at 325 and “beach glass jewelry” at 95. From there, we have all sorts of other keywords with less than 100 per day, including “sea glass jewellry” at 24, so make sure to check those misspellings.

These are the keywords we’ll concentrate on; sea glass, beach glass, seaglass, sea glass jewelry, and beach glass jewelry. Next we’ll look at who else ranks for those keywords.

Who is the Competition?

We’ll do a search for each phrase or search term and see who comes up in what order.

When we search for Sea Glass: Wikipedia comes first. I don’t think we’ll beat them, but they aren’t selling jewelry, so I don’t think we have to. The seaglassassociation.org comes next. Again, not sure we need to beat them, but it would be nice if we could. The next two are westcoastseaglass.net and naturalseaglass.com. These look like they might be our biggest contenders.

Let’s look at “beach glass” next. Wikipedia is first. The next two are relishinc.com and bytheseajewelry.com. These are the ones to beat here.

Seaglass returns Wikipedia and the association, followed by westcoastseaglass.net, followed by someone I’ve not seen before, then bytheseajewelry.com.

Sea glass jewelry gets us naturalseaglass.com again. They are followed by bytheseajewelry.com and westcoastseaglass.net. They are definitely on my radar now. jewelrybydaniellerenee.com looks easy to beat, but there’s relishinc.com again after danielle.

Beach glass jewelry gives us bytheseajewelry.com and relishinc.com first and second. Fourth is naturalseaglass.com. Our old friend westcoastseaglass.net is eighth.

It looks like our competition is westcoastseaglass.net, bytheseajewelry.com, naturalseaglass.com, relishinc.com, and if we can crush poor, sweet Danielle at jewelrybydaniellerenee.com, that will be fun too.

Read Part Two: Small Business SEO – Sea Glass Jewelry- Keywords and Competition

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This entry was posted on Saturday, June 6th, 2009 at 11:44 am and is filed under SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Tags: All Sorts, Beach Glass Jewelry, Beaches In Southern California, Beautiful Jewelry, Correct Keywords, Glass Beach, Glass Jewellry, Google, Jewelry Site, Keyword Tool, Misspellings, People Search, Phrase, Sea Glass Jewelry, Search Term, Selling Jewelry, Sharp, small business, Target, Wikipedia