Helicopters, Commercials, and The Beach
May 28th, 2009 | by Conrad Walton |I’m riding my bike at the beach today, like I do multiple times a week, and the parking lot where I park is filled up with TV crew trucks. I find a new place to park and go do my bike ride. I pass them all set up on the beach with the big lights and reflectors and useless people standing around watching. As I come back past them, I hear a couple big, military helicopters coming.
When does this ever happen?
I stop and watch the large, loud helicopters fly past the crew shooting the commercial on the beach where I always ride and I think to myself, “when does this ever happen?”.
To get noticed in this world, you need to stand out and be unique. If I were selling you marketing, I’d say you need a USP, or unique sales position. What makes you unique? Why should anyone notice you?
Are you special, just like everyone else? or are you special, just like you?
Why do people notice you?
Why do you want them to?
