What You Need, Here and Now
May 23rd, 2009 | by Conrad Walton |Recently, we had a 4.7 earthquake. The epicenter was 4 miles from my house and 8 miles deep. I was working quietly on my computer in my office, while my lovely wife was watching TV in the bedroom. When it happened, I heard a scream from the bedroom and then saw my wife run through my office on her way out the front door and into the front yard. Southern California has it's own earthquake page, you know.
Of course, I was much more rational in my reaction. I updated my Facebook status while the house was still shaking.
The next thing I did was check the earthquake map on the web. Southern California has it’s own earthquake page, you know. It wasn’t there yet. Refresh. Refresh. Refresh. There it was! It reported it as a 5.0 and later changed it to 4.7.
Then I joined my wife on the front yard where she was meeting new friends who also ran out of their homes
The point? You need to be immediate and important with your information on the net. Be the source. Have what people are looking for right now. If you are the place to go to get it, then people will go there. If you sell widgets, make a directory of all the sources of widgets and people will come to you first.
Own it.
