Small Business SEO – Project Traffic Flood, pt 3
February 2nd, 2009 | by Conrad Walton |I did some research on our competitors. The main one has a pretty nice web site with a lot of depth, that is a lot of content that is just filled to the brim with juicy keywords. They have a “Resource” section that they put all of these pages into.
They also went from a page rank zero last week to a page rank one this week. We need to get on the stick so we can crush these guys.
A “Resource” section is a good strategy for a small business. Put all of your sales pitch on the home page, easy to get to. Build a Contact Us page, maybe the obligatory About page. Photos of the staff always seem to go badly, so I’d think twice about that. A section for products and services is good. Build your normal site.
The best SEO section should be a bucket of pages that are all about the background of your industry.
This should all be good, valuable information. It should be so valuable that it will make people link to it. If you put up bogus pages filled with shallow information sprinkled with keywords, you are not doing anyone any favors. If your users get there and hate your stuff, they’ll leave. You want them to see those links to your product page where they can give you money.
It seems to be that more people are coming to sites from search engines to pages other than your front door. Build a bucket of resources for them to come in through.
