Small Business SEO – Project Traffic Flood, pt 2
February 1st, 2009 | by Conrad Walton |I did some research on my new client, his site, and his industry. He has, or had, a web site built by someone else. I did some checking around to see where we stand before we begin. Here’s what I did.
Using the “SEO For Firefox” plug in and the Google Toolbar in Firefox, I found out that it’s been around for about 6 months. That will help us get out of the Google sandbox.
by NeilsPhotography
Using the “links:” search term in Google, where you type in “links:www.domainname.com”, you can find out how many other sites out there are linking to you. These are your “incoming links”. This one has 10 at the moment. That’s a cool place to start from.
It’s got a page tank of 0. That means there’s opportunity to improvement here! It’s got a good solid base, with a little history and some links to it, so when we start to optimize it, it should really respond.
This is much better than starting from a brand new domain name and new site, with no incoming links. Google doesn’t like those newbies. They could be spammers or child abusers or some kind of perverts.
Just like in the real world, they want to get to know you a bit before they trust you. It’s all about the reputation. Now that this site has been at the party for a little while, it’s time to make sure our hair looks good, that we don’t have bad breath, and there’s no food spilled on our shirt. Then we can walk over and introduce ourself to the host of the party, Google.com.
Tags: sandbox, SEO, small, small business, small business web, traffic
