How Much Does SEO Cost?
January 28th, 2009 | by Conrad Walton |SEO should be free.
SEO stands for Search Engine Optimization. How much it costs will depend on how optimized you want it to be. Nothing in SEO costs any money, only time. You should learn what the techniques are and then you should do them your self.
SEO just wants to be free.
Don't pay for it.
The first thing that you must do, MUST do, is to pick some keywords or phrases that you want to rank highly for. The best way to do this is to think about it from your users point of view. What problem are they trying to solve when they come to your site. Why should they be there? Wedding Flowers? Car Repair? Pizza? a TV Show? What are those words that they will type into Google to find you?
It’s good to get one main phrase that you was to own. That phrase will go everywhere on your site, so many times that’s annoying.
Now you need to pick 3-5 more phrases that you want to do well for. Maybe you won’t own these, but you still want traffic from them.
Remember, these phrases must be from the user’s point of view, not yours. You might think that you sell “water treatment systems”, but your users want to buy “water softeners”. You might think that you sell “hand made, one of a kind, jewelry”, but I’m looking for a “woman birthday gift”. You might think you sell “woman’s action wear”, but my wife’s looking for “woman sports clothes”.
Now that that has rolled around in your head for a while, you can write down the phrases that you want to rank well for and the one that you want to own.
Next, you can scatter those phrases around your site and ask for links from other sites. Make your title on every page contain that main phrase. Leave comments on other sites using those phrases. Do all of the other SEO stuff that you can find on the Internet and that I’ll talk about later.
SEO just wants to be free. Don’t pay for it.
Tags: beginner, cheap, content, free, maintain, promotion, SEO, small business web, web development, web site
