The Role of Design in Modern Church Marketing [Design Principles]
January 22nd, 2009 | by Conrad Walton |Quoting from The Role of Design in Modern Church Marketing [Design Principles]
Yet the recent image makeover of churches is unpalatable for some. In 2006, Pastor John MacArthur published a popular article (“Grunge Christianity?”) condemning modern churches that trade sanctity for “cultural relevancy.” MacArthur and his supporters disagree with so-called pragmatists who seek bigger, more worldly congregations. Nathan Smith (GodBit.com) counters, “we are naive if we try to take an isolationist approach. God wants a direct relationship with each person, so we—as facilitators of that calling—have to meet people through what they know, and if that is pop culture, then so be it.”
From a design perspective, applying a pop culture flavor to a place of worship can mean many things, but comes down to doing what’s appropriate on a church-by-church basis. Says Chris Merritt (Pixel Light Creative), “If the church is a traditional conservative church, then I’m probably not going to use an abundance of grunge brushes and ragged textures. Every once in a while there’s a church who wants to launch a new image and use the web site as a launching pad. Even in that case, moderation is important; otherwise you may end up alienating those who are comfortable with the original image.”How many congregations identify with dark, gritty imagery?
So what about the multitude of recent church web sites designed around ragged, dark, asymmetrical elements—what does this communicate about the church? How many congregations identify with dark, gritty imagery?
Read the entire article at:
http://www.sitepoint.com/article/design-modern-church-marketing/
Tags: content, design, marketing, promotion, web development
Fair Winds and Calm Seas,
Deborah Leon
www.mermaidspurseseaglass.com
