Google Search Tricks for Your Web Site

December 4th, 2008 | by Conrad Walton |

You should be aware of how your web site is doing out there in the real world. Google published a page with search tricks on it. It can do magic tricks. Very useful stuff out there. The whole page is located at:

http://www.googleguide.com/advanced_operators_reference.html

The two that I want to point out are:

link: Find linked pages, i.e., show pages that point to the URL.

site: Search only one website or domain.

link:websitestarterkit.com

If you want to know who’s pointing at your site, where your incoming links are coming in from, search for “link:www.yourdomain.com”, without the quotes, of course. This will return all of the pages on all of the sites that have a link to your site.

If you want to know who's pointing at your site, where your incoming links are coming in from

If you want to know who's pointing at your site, where your incoming links are coming in from

You should go look at them and check what exactly they are using for the “link text”. That’s the actual text that a user will click to follow the link. You will be rated higher for the keywords in that link text.

You can ask the owners of those sites to change the text and maybe they will, if that will help you out for specific keywords. As much as you get good points for them using keywords, you also get bad points if all of the link text is identical. That make you look like you’ve automated it. There needs to be a certain organic-ness to the text so Google knows that there are real people putting them in.

site:websitestarterkit.com

The next good search is “site:” followed by your domain name. (No space after the colon, by the way.) This search will list all of the pages that Google has indexed from your site. Any URL for a page that starts with your domain name.

This is how you can be sure that Google has indexed all of the pages in your site. Check the “cache date” if they list that. You might be able to tell how often they spider your site. If you are a good blogger and post something new every day and you publish an XML site map for them, which is easy to do in WordPress, then they will probably be looking at your site often.

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