Supercharge Your Web Site with Video | The Small Business Blog
November 23rd, 2008 | by Conrad Walton |While it’s true that video can increase traffic to your web site, and is generally a wonderful thing, please, please, please make sure that you don’t make it start it playing as soon as someone loads the page. Please let me watch it if I want to or ignore it if I must. Nothing is more irritating than having sounds start coming from your computer when you didn’t expect it. It’s like walking up to a stranger on the sidewalk and shouting at them. It’s just rude.
Supercharge Your Web Site with Video | The Small Business Blog by Rieva Lesonsky
All smart entrepreneurs know that in order to compete today you need a robust Web presence. But not everyone has yet embraced online video, which (according to many Web gurus) can increase your site’s traffic and boost your sales. To learn more, I talked to Benjamin Wayne, president and CEO of Fliqz.com, a company that helps small and mid-sized businesses integrate video on their Web sites.
Rieva Lesonsky: It’s quickly becoming a YouTube world. How can adding video to their sites better help entrepreneurs compete and grow?Supercharge Your Web Site with Video
Benjamin Wayne: Video can help businesses in three ways: drive increased traffic, drive more interactivity and page views, and drive increased [sales] conversion.
Lesonsky: Let’s talk about boosting traffic. What are the best ways to do this?
Wayne: The three primary ways are through site placement, search engine syndication, and viral propagation. When you add video to your site, consider using the home page, your galleries, and calls to action. Video on the home page will attract clicks from more than 50 percent of your users, and can be a great tool to draw visitors deeper into the site. The videos should be instructional in nature, or include a message from your company that provides an immersive introduction for new visitors.
Galleries are another good way to draw users into the site and encourage deeper interaction. Make sure that [videos within your product] galleries have a means to drive viewers back to a specific product or to purchase, and keep the videos short to encourage high completion rates. Finally, combine videos with a call to action. Videos are incredibly effective in driving user conversion [to sales], and should be featured prominently next to products as a means of driving purchase behavior.
Read the entire article at Supercharge Your Web Site with Video | The Small Business Blog
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