Free Small Business Web Site 10 – Content
November 5th, 2008 | by Conrad Walton |What else do people want to know when they come to your site? Prices? I don’t want to hear your sales pitch. I want to know what it costs. Then maybe I’ll check your features and benefits. I know you want to tell everyone how great you are, but no one cares what you want. We only care what we want, so give it to us and we’ll be happy. Prices, products, descriptions, features, locations, sizes, colors, styles, services, recommendations, photos, support, downloads, a way to yell at you. Just give us what we want.
Now, do you have the list of buckets written out? (This is different than that movie, the Bucket List. This is a list of buckets.) On to getting that information into the CMS. (Did you remember what that stands for? Good. I’m proud of you.)
Wordpress started out as a blogging platform, so it was built around “posts”. Things that you wrote every day, that were displayed in chronological order and disappeared off the front page as you wrote newer posts. You don’t want that (for now anyway. I’ll talk to you into a blog later.) What you want are static pages that stay where they are and are always in the same place. No chrono-nothing to do with these. Well, Wordpress calls these, (wait for it), “pages”. A “page” is different than a “post” in Wordpress in how and where they are displayed. Similar, but different.
Tags: blog, business, CMS, free, site, small, small business, small business web, web, web site, Wordpress
Fair Winds and Calm Seas,
Deborah Leon
www.mermaidspurseseaglass.com
