Archive for November, 2008
Sunday, November 30th, 2008
All local business should have these 4 things on every page for people and search engines to read. Most sites these days are built on templates, so it’s easy to put in a footer or side bar containing all of these essential elements. All of these should be in text so that search engines can easily read them.
Your business name, a description of what you do, where you do it, who you do it for.
1. Your business name, a description of what you do, where you do it, who you do it for. Be short and to the point. They have other pages on the site for in depth information if they want more detailed information. This is for people to know at a glance what they are looking at.
2. Your address, phone number and email address. Be sure to put all of this information in full, including the street address, city, state and zip code. Put the area code with the phone number.
3. Hours that your business is open.
4. A list of cities you serve. If someone searches for the type of business that you have plus the city name, they can find it in the search engines.
Posted in marketing |
Sunday, November 30th, 2008
Now we begin to actually do something. Maybe you should go to the bathroom now to think about what we’ve talked about. This next part might be too exciting and I don’t want to be responsible for any accidents.
Go to the web page at http://www.wordpress.com. If you go to the “.org” one, that’s where you get the stuff to do it all yourself. You’re too cheap for that, so make sure you go to the “.com” site. They’re the “host it for me for free” site.
See where it says “Express Yourself. Start a Blog”? We’re going to trick them and not start a blog, although they are all the rage. We just want an easy to use, free web site. Now, see that big button that says “Sign Up Now? That’s what you click next.
Posted in web site build |
Friday, November 28th, 2008
Year-End Tech & Tax Tips for Smart Small Businesses – MarketWatch
Black Friday and Cyber Monday Sales Combined with Historically High IRS Write-offs Make End of 2008 Ideal Time for Small Businesses to Invest in New Digital Technology
LONG BEACH, Calif., Nov 24, 2008 /PRNewswire via COMTEX/ — Successful small business owners are constantly balancing the need to invest in new productivity-enhancing technology with the impact on their bottom lines. But between now and the end of the year, with the help of two unrelated economic factors — increased IRS Section 179 deductions and the growing importance of “Black Friday” and “Cyber Monday” — the decision to purchase that new high-speed color printer, multimedia projector, high-speed document scanner or virtually any other tech product, may just be a little easier.
A change in the 2008 Federal Tax Code has resulted in historically high allowable write-offs of tangible property; property that generally includes that much needed printer, scanner or digital projector. Black Friday and Cyber Monday, the Friday and Monday immediately following Thanksgiving (this year November 28 and December 1), signal the kick-off by consumer electronic and office product retailers of their most aggressive marketing programs of the year. The combination of these two factors may result in small businesses being able to purchase new digital products at the very best prices of the year.
“Every small business owner I work with is looking to make every dollar invested payoff,” said Barry Drake, president, Drake Business Services, Inc., a San Jose, Calif.-based accounting firm. “Taking advantage of this year’s IRS Section 179 write-offs is generally a smart move, however, it’s only smart if its being used to purchase products that will help grow the company or help it operate more efficiently.”
Read the entire article at Year-End Tech & Tax Tips for Smart Small Businesses – MarketWatch
Posted in web site build |
Thursday, November 27th, 2008
One reason that I want the primary focus of my business to be helping people build their own web sites instead of building sites for them is that everyone needs to embrace their own web site. We should know what is the content and update it regularly.
Embrace your site!
I can’t stress enough that you should be personally involved in your web site. You would always keep a copy of the keys to your front door. You would always have access to your bank account. You should always be involved with, control, and manage your own web site.
Don’t pay people like me to build you a site so that you can forget it and get on with the important parts of your business. The web site IS an important part of your business and you need to treat it that way if you are going to be successful.
Web wise: Startup company’s website- Internet -Infotech-The Economic Times
So whether it is a small-time business setup or a larger brick and mortar entity you are launching, a website is like the screwdriver in a toolbox that you really can’t do without. Says Rajeev Karwal, CEO and founder of Milagrow Business and Knowledge Solutions, “Internet domains are the most cost-effective method of getting your message across to a huge audience.
In fact, it is a very personal way of connecting with them. Unfortunately, only one or two percent of small companies use their websites effectively today.” There are quite a few reasons: low connectivity, low awareness and a tendency to “outsource and forget” what is treated as a necessary evil. Also, a website is not just a one-time investment of time or money—it demands constant attention and upgradation. But as these entrepreneurs prove, an attractive and well-tended website can be a key pillar of success and growth.
Read the entire article at Web wise: Startup company’s website- Internet -Infotech-The Economic Times
Posted in web site build |
Monday, November 24th, 2008
Local search is getting huge. These are places that you can get listed to help establish you local listing on-line presence.
Each of these listings will bring you traffic.
Each of these listings will bring you traffic, since no one uses the phone book any more. Each should be pretty self explanatory. Some offer paid features as well as free listings.
- www.dmoz.org
- local.botw.org
- advertise.local.com/
- listings.yellowpages.com/
- selfenroll.citysearch.com/
- www.google.com/local/add
- www.localeze.com/manage/
- list.infousa.com/dbupdate.htm
- www.dexsearchmarketing.com/
- botw.org/top/Regional/United_States/
- searchmarketing.yahoo.com/local/business.php
- my.superpages.com/spweb/products/business-listing
- Friends, Family, Partnerships with websites. Ask if they would be willing to swap links with your website to help promote both of your businesses.
Posted in marketing |
Monday, November 24th, 2008
#1: Your Small Business Needs a Website – This may sound obvious, but I am still quite amazed at the amount of small businesses that don’t have even a basic website. More people use the Internet to look up information about local information and that includes your business. When your mother doesn’t use the phone book any more, you know it’s time for a web site. Follow the Free Small Business Web Site guide to create a good one for free.
When your mother doesn't use the phone book any more, you know it's time for a web site.
– This should be obvious, but given the fact that a large percentage of small businesses don’t have websites, an even larger percent don’t have blogs. I know you don’t want to write something every day, that you’re a horrible writer, and no one cares anyway. The search engines care. They rank web sites that are updated regularly higher than static ones.
People do care and they do read your stuff. They want to get an idea of who you are, what your values are, and if you can be trusted or not. Write a little bit often and you’ll make everyone happy.
#3 Make It EASY to Contact Your Business – If people aren’t using the phonebook any more, then they are coming to your website to find out where you are, what time you’re open and what your phone number is. Put this information on every page in a sidebar or at least the footer. If people try to contact you by going to your website and can’t find that information, you have just lost a customer. I can hear the money falling out of your pockets right now.
#4 Claim and Update Your Google Local Listing – Google gathers information about your business and puts it in the local listings. It might be, and probably is, wrong or outdated. Go to http://www.google.com/local/add and add your company information if it’s not there or correct it if it is. People looking for local businesses based on location will go to your competition if you are not there.
I’ve also heard of people changing the information on their competition (you) to their contact info. You look for Jack’s Plumbing, but Joes’s plumbing has changed the phone number for Jack’s to his own phone number at Joe’s. You want Jack, but Joe gets the call and you don’t know Jack.
Posted in marketing |
Monday, November 24th, 2008
Here are the three most critical questions to ask when you are shopping for a web hosting company. Support is the main one. Do they answer their email? Are they helpful? Do you get shuffled around?
Unlimited bandwidth and server space are not that critical. Don’t be swayed by those claims. Price and support. Again, I recommend Powweb. Click the button on the right to get more info about them.
The Shared Hosting Checklist | Web Hosting Articles & Tutorials – © Web Hosting Rating
Support
Customer service is a critical element of web hosting, especially if you are creating your first website. To make sure you get the benefit of quality support, you should find out if the company has a phone number, email address or live chat. You can take this one step further by making contact before signing up to judge their response time. If they take days to reply or blow you off completely, there is no need to waste your time.
Reviews
One way to find yourself a good shared host is to read reviews online. This should give you a good idea about who you will be dealing with and what to expect. At the same time, you shouldn’t rely solely on web hosting reviews. Some could be written by internal sources at a particular company while others could be written by competitors. If you want helpful reviews, try to get them from somebody you can trust to provide honest opinions.
Status
Every web host had to start somewhere, but it’s always a good idea to sign up with a company that has been in the business for a while. Several providers have crumbled despite seeming as if they were off to a good start. By doing business with trusted names with documentation to back up their claims, you can better assure that your experience with shared hosting will be a positive one.
Read the entire article at The Shared Hosting Checklist | Web Hosting Articles & Tutorials – © Web Hosting Rating
Posted in web host |
Sunday, November 23rd, 2008
A lot of times, a developer will register your domain name for you as a service and charge you the fee every year to renew it. That’s great if they are honorable people and there are no problems.
The real owner of any domain name is the Administrative Contact in the whois record
The real owner of any domain name is the “Administrative Contact” in the “whois” record. They are the person or business that has the legal ownership. You can go to court and prove ownership with this.
If your developer is listed as that admin contact, then they are the legal owner. Again, this is nice that they are helping you out, but be aware that you are vulnerable to having your domain name held hostage, or worse, stolen from you.
This is the “whois” that I use. It’s from an old registrar that I no longer use because they quit responding to all communication from me. They were horrible. But, I still use their whois look up because they are no flashing ads or captchas to slow me down. I’ll share their secret look up page with you.
Check who owns your domain name here.
If you are not listed for your domain name, take steps to change that or have it changed. Make sure that your email address is also listed. If someone hijacks your email account, they can have your password sent to them, log in and change the admin contact to themselves and steal your domain name.
Send me email if you want any help with checking on this.
Posted in web host |
Sunday, November 23rd, 2008
Seth Godin, as always, is correct about the way to make money on the Internet. This is as important to small business owners, churches, bloggers, and wanna-be millionaires. Look at your organization and figure out how to connect people. Connect you and your customers, your customers with each other. He’s got examples. Do this now.
Seth’s Blog: How to make money using the Internet
The essence is this: connect.
Make money: not by building an internet company, but by using the net as a tool to create value and get paid. Use the internet as a tool, not as an end. Do it when you are part of a big organization or do it as a soloist. The dramatic leverage of the net more than overcomes the downs of the current economy.
The essence is this: connect.
Connect the disconnected to each other and you create value.
- Connect advertisers to people who want to be advertised to.
- Connect job hunters with jobs.
- Connect information seekers with information.
- Connect teams to each other.
- Connect those seeking similar.
- Connect to partners and those that can leverage your work.
- Connect people who are proximate geographically.
- Connect organizations spending money with ways to save money.
- Connect like-minded people into a movement.
- Connect people buying with people who are selling.
Some examples? I think it’s worth delineating these so you can see that the opportunity can be big, if that’s your taste, or small if you don’t want to invest heavily just yet.
Read the entire article at Seth’s Blog: How to make money using the Internet
Posted in marketing |
Sunday, November 23rd, 2008
Note: This is for people who already own a business, but don’t have a web site. This is not about how to blog your way to millions. It’s not about how to create the next Digg or FaceBook. This will tell you how to get your business on the web for free. That’s it. Don’t come whining to me if you expected something else.
Are you broke? Or are you just cheap? You just want a web site for your small business, but all you can pay is attention? Then listen up.
It’s really possible that you can create a web site for your business for free. It’s not going to be the prettiest. It’s not going to have some of the features that you’d expect in site that you paid for, but it’s going to work really well, give you all of the functionality that you need to put your site in the top rankings of the search engines, allow your vistors to find the information they want, and make it easy for them to give you their money. Best of all, it’s going to be absolutely free. It will not cost you a dime.
Before we walk through how to do that, let me tell you that there are better ways to build small business web sites. This process will get you a good web site, but it’s possible to get a great website for just a little bit of money. Since you’re reading this, we’ll only talk about the free stuff. After you see how cool the free stuff is, you’ll want more, so come back and read my other stuff about getting a small business web site for cheap, instead of free.
Posted in web site build |
Sunday, November 23rd, 2008
Now that you have all of your pages, which has created all of your menus, and are filled with all of your content, what else do you want the site to do?
All of the fancy features that you want your site to do can be added using “plug ins”. Each plug in adds one bit of functionality. You can see all of them on the WordPress site here. www.wordpress.org/extend/plugins/
To install a plug in, you need to copy the plug in files to the plug in directory in your WordPress installation. That’s located at /top_directory/wp-content/plugins/. You’ll probably
http://wordpress.org/extend/plugins/all-in-one-seo-pack/
Posted in web site build |
Sunday, November 23rd, 2008
There are some things that a small business web site should have to establish credibility and not look stupid. You should make it easy for people to contact you. Yes, even your phone number. Being able to call up and get a real person, even if all you can say is “Sorry, I’m busy right now, but I’ll get back to you” really means a lot to your customers.
Having your physical address really helps also. If you want to go all out, put on a photo of your shop if you have one. I’ll be very confident if I can see that someone has a real shop that way. Of course, you could go to Flickr or Google Images and find some slick office building and call it your World Headquarters, but, well, that would be stupid. If you want people to trust you and come back for more, don’t lie to them. Didn’t you learn that in third grade?
Posted in web site build |
Sunday, November 23rd, 2008
Note: This is for people who already own a business, but don’t have a web site. This is not about how to blog your way to millions. It’s not about how to create the next Digg or FaceBook. This will tell you how to get your business on the web for free. That’s it. Don’t come whining to me if you expected something else.
Are you broke? Or are you just cheap? You just want a web site for your small business, but all you can pay is attention? Then listen up.
It’s really possible that you can create a web site for your business for free. It’s not going to be the prettiest. It’s not going to have some of the features that you’d expect in site that you paid for, but it’s going to work really well, give you all of the functionality that you need to put your site in the top rankings of the search engines, allow your vistors to find the information they want, and make it easy for them to give you their money. Best of all, it’s going to be absolutely free. It will not cost you a dime.
Before we walk through how to do that, let me tell you that there are better ways to build small business web sites. This process will get you a good web site, but it’s possible to get a great website for just a little bit of money. Since you’re reading this, we’ll only talk about the free stuff. After you see how cool the free stuff is, you’ll want more, so come back and read my other stuff about getting a small business web site for cheap, instead of free.
Posted in web site build |
Sunday, November 23rd, 2008
Here are the advantages of having a “managed web host”. They are in fact true and good reasons. If you require 100% uptime, hardware replaced within 30 minutes, the best support, and remote backups, then yes, you need managed web hosting.
If you want a Ferrari, then buy a Ferrari, but know that it's a Ferrari.
However, know that it comes at a cost. If you can handle having periodic issues so that you have 99.9% uptime instead, then normal web hosting is much cheaper. If you want a Ferrari, then buy a Ferrari, but know that it’s a Ferrari.
Advantages of Managed Web Hosting | What It Is
The reasons why to opt a managed web hosting account compare to unmanaged cheaper web hosting service are as follows:
No Downtime: Your online website works as official brand of your company presence over the internet thus it’s a must for you to make your site alive 24*7 hrs for the world wide web visitors so that they can access your website without any such issues like downtime. Major online web hosting providers gives you 99.9% uptime guarantee while the fact is this that its too insufficient to the practical need for better presence in front of your customers thus you need a web hosting company which can ensure you 100% optimal uptime as there are a lot of managed web hosting providers which offer 100% uptime in real due to their multi-home bandwidth network lines.
When you are a newbie webmaster even it’s a must for you to ensure that your web hosting provider gives you 100% uptime guarantee in this manner you can cut off a lot of hassles and frustration sort of unwanted things in your daily business role with your website.
Better Equipments: There are a lot of managed web hosting providers over the internet world which gives you 30 minutes or even 15 minutes hardware replacement guarantee sort of unmatchable performance for your website as when your hardware by chance goes failed this is a must as nobody knows what’s going on when as everybody just know either the past of the presence nothing can be predicated for future reference point of view when you are dealing practically over any such technical things as web servers.
Better Support: When you go to search any web hosting company you shall check their Support SLA things to let you know that how good they are to the support needs as there are a lot of managed web hosting providers which offer you maximum 30 minutes guaranteed response over your any trouble with your website so it’s always better to keep your eyes on their detailed SLA agreement too so you can secure yourself that you are working with the best supporting team for your web hosting needs.
Remote backups: Proper planning for backups shall be always carried when you host your website anywhere on internet and if you have a properly planned remote backup that makes you 200% more secure to what you are doing on internet.
Read the entire article at Advantages of Managed Web Hosting | What It Is
Posted in web host |
Sunday, November 23rd, 2008
While it’s true that video can increase traffic to your web site, and is generally a wonderful thing, please, please, please make sure that you don’t make it start it playing as soon as someone loads the page. Please let me watch it if I want to or ignore it if I must. Nothing is more irritating than having sounds start coming from your computer when you didn’t expect it. It’s like walking up to a stranger on the sidewalk and shouting at them. It’s just rude.
Supercharge Your Web Site with Video | The Small Business Blog by Rieva Lesonsky
All smart entrepreneurs know that in order to compete today you need a robust Web presence. But not everyone has yet embraced online video, which (according to many Web gurus) can increase your site’s traffic and boost your sales. To learn more, I talked to Benjamin Wayne, president and CEO of Fliqz.com, a company that helps small and mid-sized businesses integrate video on their Web sites.
Supercharge Your Web Site with Video
Benjamin Wayne: Video can help businesses in three ways: drive increased traffic, drive more interactivity and page views, and drive increased [sales] conversion.
Lesonsky: Let’s talk about boosting traffic. What are the best ways to do this?
Wayne: The three primary ways are through site placement, search engine syndication, and viral propagation. When you add video to your site, consider using the home page, your galleries, and calls to action. Video on the home page will attract clicks from more than 50 percent of your users, and can be a great tool to draw visitors deeper into the site. The videos should be instructional in nature, or include a message from your company that provides an immersive introduction for new visitors.
Galleries are another good way to draw users into the site and encourage deeper interaction. Make sure that [videos within your product] galleries have a means to drive viewers back to a specific product or to purchase, and keep the videos short to encourage high completion rates. Finally, combine videos with a call to action. Videos are incredibly effective in driving user conversion [to sales], and should be featured prominently next to products as a means of driving purchase behavior.
Read the entire article at Supercharge Your Web Site with Video | The Small Business Blog
Posted in content |
Thursday, November 20th, 2008
I use WordPresss for all of the sites I build, except the very specialized ones. Here’s an article that backs me up. I’ve used all of the editors and other CMSs and I think WordPress is the most versatile and easy to use. If you want to keep your site updated regularly, and who doesn’t?, then you should be using WordPress. I’m not sure you should ever pay for a theme, since they can all be customized, but it might work best for you.
WordPress – It’s Not Just for Bloggers Anymore – Premium WordPress Themes | How to Start, Build and Promote Your Online Business
Wordpress is the most versatile and easy to use.
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Premium WordPress Themes
I’ve been a webmaster for over 12 years. And in that time I’ve used just about every HTML editor, CMS and page generator that was ever released.
Today, I use WordPress to develop 99.5 percent of the website projects I work on. The SEO, Web 2.0 and content management features make it so easy to deploy and market websites there’s really no need to use anything else. Almost anything you could want from a website can be easily plugged into WordPress.
With WordPress you can edit your website from any computer with an Internet connection. Change and add content, navigation, interactive features or even modify the design of the entire site in a matter of minutes. You can do it on a Mac, a PC or even a Linux box. It doesn’t matter because it’s all done over the web.
No more hassling with expensive software and updates. Everything you need is built in.
You’ll notice I’m using the word “websites” and not “blogs”.
“But I thought WordPress was blogging software?” you ask.
It is blogging software. Arguably the best blogging platform in the known universe. But, it can also be used as a robust content management system with or without blogging features enabled.
Imagine being able to give your secretary or assistant the login to your WordPress site and him being able to update content, add pages and upload photos in less time than it takes you to go to Starbucks and back.
Do you know how many hours I’ve spent training administrative assistants and church secretaries on how to use Dream Weaver or Front Page to update their websites? More than I care to remember. The sad fact is that most of those sites were never really kept up-to-date and therefore never really lived up to their full potential.
Read the entire article at WordPress – It’s Not Just for Bloggers Anymore – Premium WordPress Themes | How to Start, Build and Promote Your Online Business
Posted in web site build |
Thursday, November 20th, 2008
Here are the first three reasons that your small business really should have a blog of some sort. I know you want a normal “brochureware” site, but posting good content regularly is magic in terms of traffic and people finding out about your small business. Static pages are so 1998.
Six Reasons Why Blogs Are So Good for SEO – flyte blog: web marketing strategies for small business
Posting good content regularly is magic in terms of traffic.
1. Blogs are all about content. Search engines love content. They don’t love Flash, and they’re still struggling with photos and video, but they absolutely get content.
2. Blogs have text-based navigation. Search engines have an easier time with text based (vs. image based) navigation because it’s more transparent. Search engines for a while now have told us that they want sites to serve up the same information/experience to a search engine bot as to a person.
3. Blogs offer lots of links. If search engines feast on words, they travel on links. Blogs are often a good place to find new content on the Web.
Read the entire article at Six Reasons Why Blogs Are So Good for SEO – flyte blog: web marketing strategies for small business
Posted in SEO |
Thursday, November 20th, 2008
This is one of those questions that will get a complicated technical formula from the web development engineers, but it’s really not that hard.
If you have to ask, then you don’t need very much.
Don't be seduced by the flashing neon signs screaming *unlimited* at you.
If you are just starting out, you probably won’t have much traffic. Sorry, but it’s true. You can calculate the page files sizes and multiply by the page views you get a day or a month, but you won’t be able to do that without knowing how many people hit your site. If you have no history, then you can’t calculate, but it won’t be very much at all for a while.
Start out with the cheapest, least amount of space and bandwidth. Don’t be seduced by the flashing neon signs screaming “unlimited” at you. Don’t upgrade until you have to.
You will be surprised by just how little bandwidth you really need. If the average page is 100k, which is not unreasonable, then 100,000 pages a month is one gig. That’s over 3,000 page views a day. Do you have that many? If you have 10,000 views a day, then you’ll want 3 or 4 gig. I think “unlimited” bandwidth would probably cover that.
I really, really mean that you shouldn’t get more than you really need and you probably don’t need as much as you think you do. Really. Don’t do it.
Much more important is the reliability of the company. Do they answer emails quickly? Put in a support ticket and see how long it takes them to answer. Ask the sales people technical questions about redundancy and latency. See how long it takes to answer and does the answer make sense to you. Just tell them that you were told to ask about “redundancy and latency” and please explain what that means. If you are happy with the answer, then great. If you have no idea what this technical jargon they give you means or it takes them 3 days to answer you, then move along and find another web host company.
Posted in web host |
Thursday, November 20th, 2008
There are many other web site starter kits out there. Most of them are selling you a product of some sort. They way they want you to start a web site is to buy their software and put it on their web host. Build your site using tools they sell you. That’s no fun and not what you want to do.
I’ll be working on showing you how to build your own web site, your own way, doing what you want to do. It’s coming. I’m wokring on it.
Posted in web site build |
Wednesday, November 19th, 2008
1. Shared – This is a server that is shared by multiple web sites. You get to put your web sites on there, along with everyone else.
This is a server that is shared by multiple web sites.
You share the hard drive space and you share the bandwidth. You have privacy. Everyone can only see their own files. Upside – these are the cheapest out there, maybe $5 to $30 a month. Downside – if someone else uses a lot of bandwidth or has CPU intensive scripts, then your site might be affected. You usually have less bandwidth on a shared server.
This is your own personal piece of hardware that you drive down to the hosting company
2. Collocated – This is your own personal piece of hardware that you drive down to the hosting company and they put it on their rack and plug it into their bandwidth. Upside – you can do anything you want and have complete control over the entire machine. All you are really paying for is the bandwidth. Downside – all you are paying for is the bandwidth. You have to back it up. You have to fix any problems. You have to manage the whole thing your self. If a hard drive fails, you have to buy a new one and replace it your self. You own the machine.
You get the entire machine, usually with more access to it than with a shared server.
3. Unmanaged Dedicated – This is their machine that you are renting from them. They give you file space and bandwidth. You get the entire machine, usually with more access to it than with a shared server. Upside – you get huge bandwidth and all of the CPU. You can run a lot of traffic through one of these. They can handle probably 500,000 page views a day. You want one of these if you have a huge site with a lot of traffic. Downside – they are expensive. They might be $200-$500 a month. You want a Ferrari, you pay for a Ferrari.
The hosting company will all monitor the server for you and fix things if they go wrong.
4. Managed Dedicated – These are the as Unmanaged Dedicated servers, except the hosting company will all monitor the server for you and fix things if they go wrong. If you have a large commercial site that MUST be up all the time, then you want one of these babies. Upside – these can handle anything, all the time. Downside – you guessed it, much more expensive.
If your site has little traffic, you won’t need the power of a dedicated server. If you are not a geek, then you probably don’t need to collocate your own server. If you are not running a huge commercial site, you probably don’t need a dedicated server.
I use these guys and they give me enough bandwidth and customer service to make me happy. I don’t promote anyone else, just Powweb.
Posted in web host |
