Putting Your Keywords & Content to the Best Use | Caroline Middlebrook

Here is some great ideas about how to get your web site noticed. Using keywords is critical and know where and how to use them will make your site successful.

Putting Your Keywords & Content to the Best Use | Caroline Middlebrook

When starting a niche site, the first step is usually keyword research and then a large majority of the time is spent on content creation and the process seems simple enough - pick profitable keywords to target then write content that targets those keywords but hold on just a moment… there’s more to think about.

Where Are Keywords Used?
Most people don’t really stop to think about where they will use their keywords. They simply identify keywords that they want to rank for and then pimp out their site SEO-wise to try and target that keyword as effectively as possible. But stopping to think about where you use your keywords will reveal the kinds of content you need to create, and where you don’t need content at all.

Your Website Content

This is the most obvious place where you will use your keywords - on your site itself.

This is the most obvious place where you will use your keywords - on your site itself. You’ll create a blog post, article page or something similar that is targeted towards your chosen keyword. You’ll do as much on-page SEO as you can to make your posts & pages rank as well as possible for your chosen keywords. In order for your website to rank for a particular keyword, you need to create content that targets it.

Actually, that last statement is not quite true. Go to Google and type in “twitter tactics”. Depending on where in the world you are, the site http://www.twittertactics.com/ ranks very highly for this keyword and yet it is a completely empty WordPress default blog that was created and then abandoned. The only place where the keyword has been used is in the URL and the title of the site. There isn’t even a post that targets it. However, this keyword is probably not a competitive one so this doesn’t often happen!

Article (Marketing) Content
The next new posts in this project will discuss the backlink strategies that I am using for my niche sites and article marketing is one of them. Now there are two ways in which you can benefit from an article:

The backlink you place in the article or resource box
Traffic that comes from the article itself

To utilise the first strategy, you just need to write pretty much any old article that is related to your site and then insert a link back to your site in the resource box. There is nothing to say that you have to target any particular keywords in the article itself because the important part is the backlink for which you will use appropriate anchor text.

However this is only one way to benefit from articles and is really a bit of a wasted potential if that is all you do. Josh Spaulding in his Article Marketing Domination book advocates writing an article that is going to draw in traffic to the article itself and a portion of those people will click through to your link so this way not only do you benefit from the backlink, but from the traffic itself.

There are two ways in which you can approach the process of writing a highly-trafficked article. One way is to once again abandon all keywords and simply write the most compelling article headline you can think of and hope that its listing in the directory will be enough. However if you are in a competitive niche it can be tricky to really stand out from the crowd amongst hundreds of other articles. The other strategy is to utilise the ranking power of the directory and target low competition phrases in the article itself.

When doing your competition research I am sure that you will have seen on many occasions an article from EZine Articles ranking in the top 10 in the serps. Google loves EA, probably a lot more than your site and if you wrote that same article for your website, your EA article would probably out-rank your site article. By utilising the power of popular directories you can target keywords that the directory can rank for and then drive traffic that way.

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